What Google & Baldrick Can Teach Solicitors About Legal Recruitment

A recent study of Google’s recruitment policies showed that their standard procedure of promoting their best technical people into management roles was often not the right thing to do.

Legal Recruitment Woes

It reminded me of my practising days in law firms. I only worked in one large law firm but saw the same mistake made their time and time again.

Often the best fee earner then became the manager of a team, yet had no management skills to speak of. The fall out that followed always made me chuckle. A good technician does not necessarily a good manager make.

I know for a lot of solicitors that recruitment is a huge issue. Whereas it used to be a case of placing one advertisement in the Gazette and then sitting back and waiting, the market isn’t working like that any longer.

With recruitment consultants just throwing CV’s across your desk half of the time, that often isn’t the answer either.

However, I have come up with a cunning plan, as Baldrick used to say in Blackadder, but unlike his plans which usually failed, this one actually works.

I have created a simple, free strategy to get your perfect staff coming to you whenever you have a vacancy. It is the lead article in this month’s printed Marketing4Solicitors circular, which is being posted out this Thursday.

If you join before that deadline, you can read all about it, then use it to attract the right staff to your firm.

You can secure your copy here »

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Legal Marketing Services

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.