It was the worst thing that I could have heard a former client say:
“Oh, I’m sorry Nick, I didn’t know that your law firm offered that service.”
Luckily, I had only just taken over the marketing for the firm, so I couldn’t be held entirely responsible, but knowing that we had let a client down by not ensuring that he knew all of the services that we could offer him really felt like a ‘lose, lose’ for him and for my firm.
This is a big thing.
Whilst I know that most solicitors don’t like to think of themselves as salesmen, I also know that most solicitors, particularly the ones that I work with, do completely believe that they provide a fantastic service and experience for their clients.
Therefore, if a client slips through the net and goes to a competitor, they very much feel that they have let them down.
However, it very much doesn’t have to be this way and I have a very easy way to ensure that this never happens to you again.
You know the old saying that ‘An apple a day keeps the doctor away’? Well, I have a new one for you which is even more important. I hope you’re sitting down because it isn’t quite so catchy, but don’t let that ruin the powerful message behind it:
An email every 30 day keeps your competitors at bay and increases your pay!
Catchy, isn’t it?
However, it is very much a true statement.
If you send an email at least once a month you will convert more clients who currently come to you but don’t instruct you, will ensure you never again hear the statement that I mentioned above and you will also receive more recommendations and referrals than ever before.
Now, I have an offer of assistance for you. This is a no charge, never to be repeated offer.
If you have for years talked about starting your email database but not yet done so, let me guide you through the entire process over the course of the next few weeks.
I will show you how to set up your software, how to come up with content ideas, how to ask for referrals and instructions without being salesy, cheesy or needy and how to grow your database from zero to hundreds or thousands in only a few months.
I will even show you examples of very smart email marketing from other professional services businesses, so you can learn by seeing how others do it.
I will show you all of this because I know how powerful email marketing is for solicitors.
All you have to do is to follow my guidance by clicking the button below:
You now have no excuse not to have an email marketing database. Are you in?