Finding Time To Market My Law Firm

This is, without doubt the scariest comment I ever hear when I talk to solicitors about marketing. Often they say “I don’t have time to market my law firm” with a slight smirk on their face. I find this odd. Why smirk about the fact that you will be out of business within two years unless and until you get to grips with marketing your law firm?

Now this fact won’t impact my bank balance, I will still be working for savvy law firms who realise that the world has changed and mastering the science of marketing (not art) is essential to their success. So the only people who will suffer are the owners of the law firm and their staff.

The world really has changed. Sticking your head in the sand and saying you don’t have time to do marketing for your law firm is mindless and quite frankly bordering on negligence to those you have a responsibility for, whether that be staff or your family.

You mastered law, why should you not be able to do the same when it comes to marketing? Well you should be able to, and you can too. But you first have to find the time to market your law firm. Then you have to set that time in stone, and at the same time (preferably every day) sit down and learn more about marketing. Test new marketing methods, see what works for you and what does not work for you. You will soon realise that marketing can be learned just like the law, and when you start to master it, you will soon have all of the clients that you want and need.

If you still don’t think you have time, here are some ways to generate time so that you can market your practice:

  • Don’t read your emails first thing – check them only at 11am, 1.30pm and 4pm. That is more than enough.
  • If you have email alerts on your computer, turn them off instantly.
  • Close your office door for one or two hours at a time and put a sign on it “Do not enter unless the building is on fire”. Your staff will soon learn not to interrupt you (and it is in their best interests not to do so because you will still be in business in two years time
  • Take one day a month out of your office. Take no phone, email or electronic device. Read a marketing book, print out all of my marketing communications, join Marketing4Solicitors and read the monthly printed circular. Just get out of your office, away from the everyday noise and problems, and plan the growth of your practice. Opportunity abounds, just give yourself the chance of letting it knock on your door.
  • Take consistent action. Once you know what you should be doing, start doing it consistently, and don’t stop until you achieve success. Most solicitors stop far too soon. Marketing takes time to deliver consistently. Don’t give up on it.

I know that there is a bright future for your firm if you choose to take it. Please do.

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Legal Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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