Marketing Ideas For Solicitors

Nick Jervis, Providing Proven Marketing Ideas For Solicitors

If you are a firm of solicitors looking for marketing ideas to bring you in as many new client instructions as you want or need, I assure you that you have just arrived in the right place.

I have been providing solicitors with marketing ideas since I established my marketing consultancy for solicitors in 2003, this after a 14 year legal career. I practiced in a High Street law firm for the first eight years of my legal career whilst also undertaking my Legal Executive qualifications. From year two in private practice I decided to specialise in personal injury claims. However, because the firm I worked for did not have enough work of this type to keep me busy, they asked me to come up with my own marketing ideas to generate my case load. I jumped at the chance, always having been a fan of marketing, and within a few months I had generated my own personal injury case load. My marketing ideas proved so successful that I then recruited a trainee legal executive to work under me and I provided her with her caseload too from my own marketing ideas and initiatives.

Next, I was asked to take over the marketing for the entire firm, covering the broad spectrum of legal services, from family law to moving home, commercial leases to partnership disputes. I quickly realised that not only did I seem to have the knack for marketing, I was enjoying it far more than the legal work I was undertaking. However, I was only in year three of an eight year period of qualifying as a solicitor.

From time to time I would ask a marketing consultant to come and visit me to see if they could provide me with any new marketing ideas. Sadly, this rarely provided me with any new ideas but it did convince me that I must set up my own marketing consultancy for solicitors in the future as these consultants added nothing to the process (but did produce a hefty dent in the firm’s cheque book).

The firm and my department went from strength to strength on the back of my marketing ideas. When I qualified as a solicitor in 1999 we decided to move west to Bristol from Reading as we had a young family and wanted to be closer to grandparents. After two and a half years with a much larger firm (not for me in terms of client service offering but an excellent exercise in increasing my profile within the legal profession – giving nationwide talks and writing a book about Claims Against Uninsured Drivers (still available on Amazon)), then one year with a niche practice in a business development role, I established my marketing consultancy.

How does all of this information help you? Well, I have now condensed all of my marketing ideas into one powerful 17 page guide which shows you exactly how to market your solicitors practice. What’s more, because I believe that you will need proof of my expertise before you are even likely to consider engaging my marketing services, this guide is completely free of charge for you. All you need to do to obtain my 8 most successful marketing ideas for solicitors is to enter your details into the short form below, and I will instantly send it to you.

Click To Download Your Free Law Firm Digital Marketing Guide:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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