Solicitor Increases Turnover From £750,000 to £2.5 Million

This is the tale of solicitor Janet, a sole practitioner with a team of fee earners, turning over £750,000 but wanting to grow to £2,500,000 as quickly as possible.

Janet has been in practice for a number of years. On paper, her practice is doing well. Turnover is reasonable and she can take enough drawings to pay the bills but there is not as much left over as she would like at this stage in her life. She has plans to retire in a few years and whilst the equity in the building that she operates from should be enough, there will not be much left over.

She doesn’t want to live a lower quality life in retirement, but a better one.

She knows that if she can change £750,000 turnover into £2,500,000 not only will it give her many more choices now, but it will also give her the freedom of choice whether to sell her practice for a reasonable sum in the future or whether to keep running it whilst not handling the day to day aspects of the practice.

She knows all of this, yet for the last three years the practice has stayed the same; the same turnover, the same profits and by and large the same staff.

What is most frustrating is that she knows that she could reach her targets largely with the same staff, recruiting two or three more fee earners only as the increase in instructions gathered pace.

2016 is the year to finally push on. She has a feeling that if she doesn’t do it this year, not only is it likely that she never will, but there is a nagging doubt that things might actually start to tail off and send her practice backwards. She simply cannot afford to let that happen.

She signs up for a transformative programme designed to help her achieve her growth plans.

A one to one planning session goes through every aspect of her business. Opportunity after opportunity to grow her practice is presented to Janet and she starts to feel rather uncomfortable. A lot of the opportunities she already knew about, but she just hadn’t realised how important they were and didn’t know how to implement them. She now does and resolves to correct this.

She is presented with a marketing masterplan after the session and is glad to know exactly what she needs to do and in which order. This has always been half the problem.

Janet is warned that there is a lot to be done, but assured that she will not have to do this alone but instead will be guided through every step of the process. This takes away a lot of Janet’s concerns.

The first week is invigorating. She takes action and sees instant improvement. The first group call is so refreshing. She hears other solicitors facing the same challenges that she is having and hears them explain how they have overcome them. This gives her the confidence that she really is now on the right path.

The next week is the same, but by week three Janet is reaching overwhelm. She asks for an additional one to one call with the organiser. He listens to her concerns and says not to worry; she has the answer already in her possession. A quick delegation of a few of the core tasks to staff with capacity and Janet is freed up to carry on focusing on the growth of her practice.

The next two months fly by and Janet loves every minute. She has the busiest two months her practice has ever had in terms of new instructions.

She can see her desired growth materialising faster than she could ever have imagined.

Janet feels completely differently about the future of her firm now than she has ever done. She knows that she will reach her goals.

The Fast Track To More Clients Programme is the programme that Janet and many other solicitors have joined to see results like these.

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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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