John is a sole practitioner with no fee earners but ambitions to grow turnover from £125,000 to £300,000 as quickly as possible.
John does everything himself as a sole practitioner with no fee earners, and whilst he is making a reasonable living, he is not making the extra income which will allow him to enjoy more of the good life which he so craves.
After all, he has been a solicitor for a number of years now and used to bill significantly more when he was employed, so now that he benefits directly from all of his billing, he would like to grow it.
So far, however, he has failed to do so.
He has tried various random marketing activities that occasionally have produced some results, but as soon as he gets busy he stops marketing and a few months later he is quiet again.
He has decided this year to do something different, although what exactly he is not entirely sure.
He finds some help and it looks perfect.
It starts with a one to one call during which a detailed yet simple plan is created which John will follow for the next few weeks to ensure that he makes progress towards his goals. By the time John receives this plan he now knows exactly what he has to do to make his dream of more than doubling his turnover come true, and come true quickly.
Whereas before at this point the plan would be printed off and then left to rot with no action being taken, this time John is given just seven days to complete the first steps of the plan before he has to report back with his progress.
In some ways this makes John feel like he is an employee again, but then he smiles to himself when he realises that when he was an employee he easily billed £300,000 because he was accountable to someone else other than himself. This programme is starting to feel like exactly what John needs!
The first week flies by and John manages to keep his work ticking over but also complete the first stages of his marketing masterplan. He calls into the first planned call and provides his update, receives some training to help him implement the next steps, then confirms what steps he will have taken by this time next week. He is also given some extra resources to help him implement the next steps quickly and easily.
He finishes the call even more invigorated than he already was. John hasn’t felt like this in years.
The next three weeks pass by really quickly and John has already started taking on more clients than he has done for a number of years. He cannot believe how quickly these changes have produced results.
John is now in a period of a two week break from the programme, which allows him time to bed down his new processes and also ensure he is keeping his current clients happy.
After the two week break, John is feeling a little swamped. He is surprised just how quickly everything has worked and how many more clients he has, but is struggling to keep up.
On the next call the programme organiser listens to John’s concerns and then suggests a simple way to free up a significant part of John’s day.
John cannot believe he did not do this earlier as suddenly he is free to concentrate on the parts of his practice that he enjoys the most and to delegate the other parts for a very modest outlay.
John flies through the next three weeks of the programme and by the time he has finished he has had his two best months ever of new client instructions and if he carries on this way he will easily meet his new target of £300,000.
John knows that he will carry on this way because he has been trained, coached and helped to ensure that the marketing tactics will work with or without John’s input.
John’s only concern is this:
“Why didn’t I do this earlier?”
The story of John is not an isolated event. It is what happens to all solicitors when they join my Fast Track To More Clients Programme.
In just 12 weeks’ time you could be in the same position as John; would you like to be?
If yes, please select a time for me to talk you through the programme in more detail to see if it is a good fit for you too:
Click Here to Discover More About The Fast Track To More Clients Programme:>>
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