All Of Your Legal Marketing Questions Answered – No Charge…

If you want to grow your practice, you need to spend some time, even just a little time, getting to grips with the different forms of marketing available for solicitors. So how do you do this? How do you know what works and what doesn’t work when it comes to the marketing of legal services? … Read more

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Marketing For Solicitors Is Just A Gimmick!

    Marketing is just a fad. You pay a bit of money, do a bit of advertising, nothing really happens, nothing really changes, but you feel that you have done your bit. After all, in ever more competitive times you know that you need to do some marketing, so doing some random or ad hoc advertising … Read more

    Case Study

    From biggest fee earner to no fee earning whilst doubling turnover

    I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

    That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

    In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

    I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

    As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

    What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

    Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

    We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

    And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

    We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

    Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

    But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

    He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

    And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

    And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

    When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

    Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

    And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

    Not only that, but the business is stronger, because it’s much less dependent on me.

    Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      I Don’t Have Time To Market My Legal Services?

      This is a statement I often hear from solicitors who are running a practice or a team. How do I find the time to market my business? Well, the very simple and stark answer is that nowadays you absolutely MUST find the time to market your legal services. The legal world has changed, it is … Read more

      Case Study

      One Partner Law Firm Changes Direction

      We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

      When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

      At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

      Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

      Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

      Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

      As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

      As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).