The Solicitors New Marketing Journey

I thought it would be helpful to set out here what happens when a solicitor starts undertaking marketing activities for the first time, or perhaps not the first time but this time with renewed vigour.

Just like anything in business, it does not always pan out as the solicitor might like, well not instantly. I understand this is frustrating, but wanted to share a common journey that needs to be travelled before the success which is being sought is achieved. I hope it might help you to stay on track until it all comes together:

  1. Start marketing! The solicitor is excited at the prospects and opportunities that lie ahead. “This is it – it is going to be successful, I can feel it!.
  2. The solicitor gets busy making things happen. He chooses a marketing tactic or two to get started. He engages suppliers to help him. All is good and he is still excited at the moment.
  3. The marketing campaign starts. Still excited at this point but also a bit nervous…
  4. Nothing much happens at first. Panic. Stop! Fear. ‘I should never have done this’ the solicitor starts to think to himself. ‘Shall I go back to how it was and hope that things just get better? No, I really can’t do that any more as that definitely wasn’t working. That is why I started this process. I must push through this phase with force and might and make it work’, he says to himself.
  5. Results start coming. Some are not right – the wrong type of clients or the wrong type of enquiries. There is the odd good one but still not enough to get excited about yet. Persevere!
  6. The marketing now starts producing good results regularly and consistently and the right type of clients – hurrah!
  7. Don’t stop now, choose another marketing tactic and go again – never rely on just one marketing tactic!

Has this happened to you?

If this has happened to you, I would love to hear from you and to hear how you got past this sticking point. Please leave a comment below and I will respond. Thank you.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!