The Solicitors New Marketing Journey

I thought it would be helpful to set out here what happens when a solicitor starts undertaking marketing activities for the first time, or perhaps not the first time but this time with renewed vigour.

Just like anything in business, it does not always pan out as the solicitor might like, well not instantly. I understand this is frustrating, but wanted to share a common journey that needs to be travelled before the success which is being sought is achieved. I hope it might help you to stay on track until it all comes together:

  1. Start marketing! The solicitor is excited at the prospects and opportunities that lie ahead. “This is it – it is going to be successful, I can feel it!.
  2. The solicitor gets busy making things happen. He chooses a marketing tactic or two to get started. He engages suppliers to help him. All is good and he is still excited at the moment.
  3. The marketing campaign starts. Still excited at this point but also a bit nervous…
  4. Nothing much happens at first. Panic. Stop! Fear. ‘I should never have done this’ the solicitor starts to think to himself. ‘Shall I go back to how it was and hope that things just get better? No, I really can’t do that any more as that definitely wasn’t working. That is why I started this process. I must push through this phase with force and might and make it work’, he says to himself.
  5. Results start coming. Some are not right – the wrong type of clients or the wrong type of enquiries. There is the odd good one but still not enough to get excited about yet. Persevere!
  6. The marketing now starts producing good results regularly and consistently and the right type of clients – hurrah!
  7. Don’t stop now, choose another marketing tactic and go again – never rely on just one marketing tactic!

Has this happened to you?

If this has happened to you, I would love to hear from you and to hear how you got past this sticking point. Please leave a comment below and I will respond. Thank you.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.