The Solicitors New Marketing Journey

I thought it would be helpful to set out here what happens when a solicitor starts undertaking marketing activities for the first time, or perhaps not the first time but this time with renewed vigour.

Just like anything in business, it does not always pan out as the solicitor might like, well not instantly. I understand this is frustrating, but wanted to share a common journey that needs to be travelled before the success which is being sought is achieved. I hope it might help you to stay on track until it all comes together:

  1. Start marketing! The solicitor is excited at the prospects and opportunities that lie ahead. “This is it – it is going to be successful, I can feel it!.
  2. The solicitor gets busy making things happen. He chooses a marketing tactic or two to get started. He engages suppliers to help him. All is good and he is still excited at the moment.
  3. The marketing campaign starts. Still excited at this point but also a bit nervous…
  4. Nothing much happens at first. Panic. Stop! Fear. ‘I should never have done this’ the solicitor starts to think to himself. ‘Shall I go back to how it was and hope that things just get better? No, I really can’t do that any more as that definitely wasn’t working. That is why I started this process. I must push through this phase with force and might and make it work’, he says to himself.
  5. Results start coming. Some are not right – the wrong type of clients or the wrong type of enquiries. There is the odd good one but still not enough to get excited about yet. Persevere!
  6. The marketing now starts producing good results regularly and consistently and the right type of clients – hurrah!
  7. Don’t stop now, choose another marketing tactic and go again – never rely on just one marketing tactic!

Has this happened to you?

If this has happened to you, I would love to hear from you and to hear how you got past this sticking point. Please leave a comment below and I will respond. Thank you.

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Marketing For Solicitors

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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