Twitter, Google and Law Firm Marketing

Could Google suddenly have a new challenger?

Google is completely dominant in terms of search is it not? It has seemed that way for sometime now, although my view has always been that at some point “niche search” engines will come and take away small chunks of supremacy at a time. I had a live example of this recently which I found fascinating!

I suddenly noticed that many people were landing on the 1stClaims website that I run having used the search term “Lesley Ash” (we have this excellent software that tells us when someone has landed on the website and what search term they used to arrive there – drop me a line if you would like the details). When I say many, there were around 50 people within the space of a few minutes.

I realised that the only time I had ever written anything about Lesley Ash was when she received compensation for her medical negligence MRSA compensation. What intrigued me was why so any people were looking her up at that time. I feared something bad had happened to her so quickly did a Google Search and whilst 1stClaims came up in the search results not much else did.

I then remembered a clever web marketing man and Golf enthusiast Andy Brown telling me that he used Twitter to find out what people thought of live events such as Air Shows etc to see if they were worth attending. I popped on to do a Twitter Search and typed in Lesley Ash and before my eyes were loads of people commenting on her appearance on Loose Women at that very moment in time.

That certainly explained why people were Googling her name, but it also showed me that if you want to carry out any live searching for instant results on what is happening now then a Twitter Search is the way to go. I am sure Google have noticed this too and are doing something about it as I type!

From a Law Firm Marketing perspective it just shows the importance of commenting on live, current and topical legal issues. If you see a hot legal story make sure you write about it on your blog or website, send out a client email newsletter about it and a twitter announcement. There are so many opportunities to use your expertise to reach out to new and existing clients, and the rewards can be incredibly powerful and quick (as shown above).

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Law Firm Marketing

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.