Why Solicitors Fail At Marketing Their Law Firms

One of the most common challenges I have heard recently from solicitors is that they just can’t find the time to spend on growing their law firms.

When I dive a little deeper, the main problem seems to be a very simple one.

Interruptions.

Interruptions from emails, clients, staff, uncle Tom Cobley et al.

Unless or until you set in stone some time in your diary to stop all of these problems, you can never grow your practice to the next level.

Look, what you do is important, I accept that. But, to put it bluntly, you are not surgeons. 

If you wait another 30 minutes to read that flashing, exciting looking email, all will still be ok in your part of the world.

If you have to leave the staff member to work out where the paperclips are themselves, that is ok too. He can find them, it might take two minutes, but they will miraculously present themselves.

We all have interruptions, me too. 

I have worked in a solicitors practice just like you, and dealt with management, marketing and client issues all at the same time.

However, I can tell you from my own experience, and now that of working with hundreds of solicitors, that unless or until you take charge of your diary, you will never see the growth in your law firm that you would like to.

My advice – just spend the first 30 minutes of every day working on growing your practice.

Preferably, do this before you even get into your office, so there are less distractions.

Do this for a month and tell me how much better your business is for it!

CLOSED

The Fast Track To More Clients Programme starts today for the ambitious, committed solicitors who are ready to grow their practices. I have already had detailed one to one meetings with each of them to map out their Marketing Masterplan for the next eight to ten weeks. They have lots to do, but I am there to help them every step of the way. I know that at the end of this period they will have more automated marketing processes in place and their practices will be thriving.

If you would like to be the first to know when the programme opens again (likely to be January), please click the link to be added to the Priority Notification List and you will have the first chances of securing your place.

Click to add yourself to the waiting list »

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Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).