Why Solicitors Fail At Marketing Their Law Firms

One of the most common challenges I have heard recently from solicitors is that they just can’t find the time to spend on growing their law firms.

When I dive a little deeper, the main problem seems to be a very simple one.

Interruptions.

Interruptions from emails, clients, staff, uncle Tom Cobley et al.

Unless or until you set in stone some time in your diary to stop all of these problems, you can never grow your practice to the next level.

Look, what you do is important, I accept that. But, to put it bluntly, you are not surgeons. 

If you wait another 30 minutes to read that flashing, exciting looking email, all will still be ok in your part of the world.

If you have to leave the staff member to work out where the paperclips are themselves, that is ok too. He can find them, it might take two minutes, but they will miraculously present themselves.

We all have interruptions, me too. 

I have worked in a solicitors practice just like you, and dealt with management, marketing and client issues all at the same time.

However, I can tell you from my own experience, and now that of working with hundreds of solicitors, that unless or until you take charge of your diary, you will never see the growth in your law firm that you would like to.

My advice – just spend the first 30 minutes of every day working on growing your practice.

Preferably, do this before you even get into your office, so there are less distractions.

Do this for a month and tell me how much better your business is for it!

CLOSED

The Fast Track To More Clients Programme starts today for the ambitious, committed solicitors who are ready to grow their practices. I have already had detailed one to one meetings with each of them to map out their Marketing Masterplan for the next eight to ten weeks. They have lots to do, but I am there to help them every step of the way. I know that at the end of this period they will have more automated marketing processes in place and their practices will be thriving.

If you would like to be the first to know when the programme opens again (likely to be January), please click the link to be added to the Priority Notification List and you will have the first chances of securing your place.

Click to add yourself to the waiting list »

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.