Your clients will tell you how to get more clients like them..

Your clients will tell you how to get more clients like themNow that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to contact you, how do you come up with ideas to write the content that will achieve this aim for you?

The main point to remember is that your blogs or articles need to answer questions that your perfect prospects might ask.

Remember, Google is a ‘Search Engine’. What do most people ‘search’ for? Answers.

“How do I add content to my WordPress website?”

“How do I get to the top of the Google search results?”

“How do I collect more Google Reviews and jump to the top of the Google My Business Map listings in the search results?”

The last one is easy by the way – you simply read my complete guide to this included with Marketing4Solicitors membership which you can read here: //

Therefore, each blog post or article must answer a question that your perfect clients might ask.

When you think about that a little longer, one of the answers to coming up with article titles is right in front of you, isn’t it?

Answer a question that your clients might ask.

When you commit to adding new content to your website consistently, which is vital for the success of your website (and when I say success, I mean winning new clients for you), you start to listen to every question a client asks in an entirely different way.

Every time a client asks you a question about the law or your legal service, jot it into your pad or technological device of preference (mine is Noteability on the iPhone and iPad – it’s fantastic) and you will soon have virtually a limitless supply of article ideas which you KNOW are important to your clients because they have supplied them to you!

Until next week, keep listening to everything that your clients say. There’s treasure in them there questions I tell thee…..

In the next email I will show you how to use the mighty Google to give you the next batch of article titles.

Until then, keep on keeping on.


FREE BOOK: How To Get New Clients For A Law Firm. Click to Download Now!

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).