Your clients will tell you how to get more clients like them..

Your clients will tell you how to get more clients like themNow that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to contact you, how do you come up with ideas to write the content that will achieve this aim for you?

The main point to remember is that your blogs or articles need to answer questions that your perfect prospects might ask.

Remember, Google is a ‘Search Engine’. What do most people ‘search’ for? Answers.

“How do I add content to my WordPress website?”

“How do I get to the top of the Google search results?”

“How do I collect more Google Reviews and jump to the top of the Google My Business Map listings in the search results?”

The last one is easy by the way – you simply read my complete guide to this included with Marketing4Solicitors membership which you can read here: //www.marketing4solicitors.co.uk/printed-issues/

Therefore, each blog post or article must answer a question that your perfect clients might ask.

When you think about that a little longer, one of the answers to coming up with article titles is right in front of you, isn’t it?

Answer a question that your clients might ask.

When you commit to adding new content to your website consistently, which is vital for the success of your website (and when I say success, I mean winning new clients for you), you start to listen to every question a client asks in an entirely different way.

Every time a client asks you a question about the law or your legal service, jot it into your pad or technological device of preference (mine is Noteability on the iPhone and iPad – it’s fantastic) and you will soon have virtually a limitless supply of article ideas which you KNOW are important to your clients because they have supplied them to you!

Until next week, keep listening to everything that your clients say. There’s treasure in them there questions I tell thee…..

In the next email I will show you how to use the mighty Google to give you the next batch of article titles.

Until then, keep on keeping on.

 

FREE BOOK: How To Get New Clients For A Law Firm. Click to Download Now!

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.