90 Day Law Firm Marketing Plan Template

I wonder how many of you have 5 year business plans? I would hope in these days that many more would answer that question positively. However, how many then break this down into even more manageable chunks? 1 year, or how about 90 day plans?

Think about this in practice. If you have no plan and no goals to achieve within the next 90 days what will you achieve? You may have one or two achievements, but if you have a defined set of goals displayed on your wall or hidden in your top drawer (but seen every day) do you think you might achieve more?

What Shall I Put In The Plan?

This very much depends on your overall business plan. For instance, if you are aiming to attract new referrers or introducers of business in any of your legal departments, it is clear you will need to make contact with potential new work sources. If you aim to recruit one new one each year you will clearly need to contact several to manage to obtain at least one meeting. Depending on the percentages you may need to make personal contact with 12 to have three meetings to lead to one new work source. The figures will vary significantly depending on the sector, but there will be a pattern, there always is in any sales environment, legal services are no exception. So if these figures are correct, you will need to speak to at least four potential sources in your 90 day plan, or one/two every 30 days. Doesn’t that make it easier to achieve? Just by knowing that every 30 days you need to be speaking to someone aren’t you more likely to succeed?

Breaking your challenge into smaller chunks also means you will have much better prospects of success. If you have only a 12 month plan, then if like most practices you pull this out of your urgent pile one month before the partners meeting to see that you need to contact 12 sources, what do you expect your results will be then? You will be rushing, contacting any potential sources instead of the right ones and not preparing properly. If you were on the fourth of your 90 day plans, more likely than not you would have set yourself a target of two contacts a month and actually introduced two new work sources instead of one, and thereby shining like a beacon in your partners meeting!

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Law Firm Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.