The Invisible Restaurant Proves Solicitors Do Not Need A High Street

Solicitors often ask me if they still need a High Street presence. The simple answer is ‘no’. Absolutely not. What solicitors do need to be as busy as they would like is a simple marketing strategy applied consistently and automatically, backed up with a great legal legal service.

My story of eating in an ‘invisible restaurant’ explains why.

The Invisible Restaurant Proves Solicitors Do Not Need A High Street

I ate in an invisible restaurant last night.

It was in a garden centre. Well, actually, it was worse than that, it was behind the garden centre, hidden behind it.

If the people taking me there had not been with me I would have driven past it. I would have seen the garden centre, not the restaurant, so I would have carried on driving.

Luckily for me, I was being driven there, so as we pulled into the car park I was a little surprised. There was no indication of the existence of a fine dining experience.

It was made even more bizarre by the fact that to enter this invisible restaurant, you had to walk through the arch to the back of the garden centre, where there was one small illuminated sign pointing to the restaurant.

Once inside, it was lovely. Surrounded by a garden centre, but a lovely ambience, a proper bar, real tables not green plastic ones as I had been expecting, and for a Wednesday night it was really busy.

And the food?

The food was amazing. Really, really good.

It had to be, didn’t it? Otherwise no one would ever visit this invisible restaurant. The people who took me told me that the restaurant has an excellent reputation and that they are very clever with their marketing.

I am often asked by solicitors if they should have a High Street presence these days.

“Nick, I think it could really help me. Imagine all the people that would just walk in and instruct me.”

The answer is that no, you don’t need a High Street presence these days.

What you do need is to provide an excellent service and to have an excellent yet simple marketing strategy that you carry out relentlessly.

Do that, and you can work from the moon if you choose. Or a nice French Gites, or Austria. Wherever you like.

An excellent service and a simple marketing strategy carried out consistently and relentlessly and the world is your lobster. I know it is meant to be oyster but the invisible restaurant is doing a lobster special menu tonight.

I might go back – if I can find it!

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.