Why Designed Legal Newsletters For Solicitors Are A Waste Of Time

I know some solicitors love heavily designed legal newsletters. They like to see their logo emblazoned across the top of it, then lots of pretty images throughout the email newsletter and a picture of a real signature at the bottom. This is a real shame, as heavily designed legal newsletters simply do not work.

Why?

There are two main reasons why designed legal newsletters don’t work.

Let me start with the most visual reason following an email that I have just received which adopts the ‘heavily designed’ format.

Heavily Designed Legal Newsletters For Solicitors Do Not Work

Doesn’t the email newsletter I received above look absolutely beautiful?

What a gem. I am sure that is exactly how the sender wanted their beautiful email to look. I glow in its beauty and revel in its sheer loveliness.

Well, I might, if my email software had not stripped out every single image that it could find, which is exactly why the number one reason that you should not have a designed legal email newsletter is because it will rarely, if ever, reach your reader in the way that you envisioned.

The Second Reason That You Should Not Have Designed Legal Newsletters

The second reason that you should not have a designed legal newsletter is… drumroll please…. because it instantly tells the recipient that the only reason that you are communicating with them is to sell to them.

Now we all know that is what you want from your email newsletter in the crassest sense, but it is much more than that too. You are trying to build a relationship with your reader. There is absolutely no chance of this happening if the second your recipient opens his email he sees your logo and switches off.

Why read on? I know they are trying to sell to me now so what is the point?

I agree with him/her. There isn’t one. Get back to looking at fluffy rabbits being nurtured by a maternal goat instead, much better use of your time.

However, if you take away the pictures and make it look like an email sent from the friend who just sent you the link to watch the goats and the bunnies, you now have a much greater chance that your recipient will read on, at least as far as the first paragraph.

If you make the content engaging, providing links to a couple of articles of interest on your blog, then you increase the chance of your prospects actually reaching the end of your email newsletter, and possibly even replying to say hello.

If you do that, you have won. Good work.






Legal Email Newsletters Blueprint System

FREE GUIDE

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing Services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.