What My Sons Parents Evening Can Teach You About Legal Marketing!

I am not a big fan of the education system. I don’t know whether it is the fact that my children spend more time with strangers than they do with me, or that some teachers just seem to have been born to be teachers and I could not see them functioning in the real world on the outside of a school (this from a man married to a teacher by the way), but it doesn’t usually excite me or tick any of my boxes.

However, on my youngest son’s parents evening this week, I was very impressed with one aspect of the process.

For each teacher, once we found them dotted around a big school (in my day they all used to sit in the school hall) they would sit us down and give us some general feedback, and then the process became very interesting. They move on to talking about the targets that they had set for Sam when he completes his GCSE’s in four years’ time, where he was now in relation to that target now and how they expected him to get there between now and then.

The school sets targets! The children know about the targets and are coached by the teachers to achieve them. The parents are involved with those targets and encouraged by the school to monitor progress.

The school is acting as any sensible business owner should act in relation to the growth of their business. I am genuinely, amazingly and surprisingly impressed.

One of my sayings is that there is ‘No Treasure Without Measure’. The school know what treasure they want my son to achieve and they are measuring his progress towards that goal, with support all of the way. This is absolutely brilliant.

How about you? Have you set targets for one years’ time, two years’ time and five years’ time? Are you working alongside a coach or a consultant to show you how to reach those targets, to set short term and long term goals on the way to those targets? If you are, you are probably a million times better placed to achieve them than those who write a ‘wishy washy’ five year plan, then put it back in their top drawer and never review it until five years’ later, if they are still in business at that point that is.

All of my consultancy clients have financial and other targets which are at the top of the Marketing Action Plan I review with them each and every month. They can’t hide from the targets that they have set as they know I will be measuring and monitoring progress towards them. They understand that there is a possibility that they might not hit them, but they also know that there is a real possibility that they might exceed them and have to set new, bigger targets.

I have a lot more respect for the education system taking care of my son now, and I hope that it shows you that if an educationary establishment can set and monitor goals, you should be able to do the same for your own practice. Doing so is a very smart thing to do.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Marketing For Solicitors

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks