Solicitors Marketing Methods Bearing No Fruit

I recently had a meeting with a solicitor in my office. He has been in practice for many years and had noticed a steady decline in instructions over the years. When asked, he explained that his methods for marketing his services have generally been to have an office and wait for people to walk through the door. For years, this method had served him very well. However, it has stopped doing so for a fairly long period of time which is why he decided he needed to come and see me.

He attended my offices and explained how he was now incredibly worried, even frightened, by the decline in the volume of clients and profits costs. He knew he had to do something but did not know what. He was very open in our meeting.

Whilst I was making a coffee, he noticed a picture behind my desk from the film ‘It’s A Wonderful Life’ with James Stewart. He asked why I had that picture in my office.

I explained that it was for the same reason he was visiting me. It is a constant reminder to me that there are many solicitors who feel like James Stewart felt in the middle of that film. Scared, depressed, overwhelmed, even terrified. They feel that their business may be slipping away from them, and yet it is all that they know and all that they have ever wanted to do.

My job is to make sure I communicate well enough with the solicitors in that position to the point that they understand that I am ready, willing and able to help them.

I need to explain that I can change their fortunes relatively easily and quickly. I need to get my message across so that they come and see me sooner rather than later, and do not sit in their offices worrying what the future holds when instead they could be mapping out exactly what their future holds with me to guide them.

The same solicitor also asked me if I really can do this. I was able to point him in the direction of many solicitors who I have done just this for. One particularly always springs to mind, in that we trebled his turnover in under three years. He now earns more than he has ever earned in his practice.

If you would like to feel like James Stewart at the end of the movie, instead of James Stewart in the middle, I would love to see you too. Start the process by finding out more; download my brochure now.

Alternatively, call my PA on 0117 290 8555 to set up a time for a free, no obligation chat about your practice.

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Law Firm Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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