Thinking Of Starting Your Own Law Firm?

I shared a bacon roll with a commercial solicitor at 8am this morning. 

I have a lot of time for him, not only because he is a nice person, but because he has made big decisions in his life to ensure that he has a life that he is very happy with.

I first heard met him when he spoke at a local business seminar in Bristol, when I had to go and congratulate him on giving such an engaging and interesting talk (bear in mind I nodded off in most seminars when I was a practising solicitor so this was no mean feat).

He explained that he was an engineer for many years, but wasn’t happy in that career choice, so he studied to become a commercial solicitor. It was in that role for a big Bristol firm that I heard him speaking.

However, a number of years later, he was not happy in that position, so he bravely took the plunge to set up on his own (I had been quietly encouraging/nagging him to do so as had many other people who knew him).

He is doing very well, so I am very glad to see that. I am so pleased that he had the courage to commit to changing his position when he was not happy.

Why am I sharing this with you today? Well, I meet so many solicitors who settle for OK in their lives and I find this incredibly sad. 

Many want to start their own law firm, and never quite feel ready to take the plunge. 

Many have started their law firm but are not as busy as they need to be, yet don’t feel ready or able to change this, when I or any number of others are only a telephone call away to help them.

Many should never have entered the law in the first place (that could apply to me…) but are too scared to leave.

If any of these statements apply to you, I hope this quote from Goethe helps (it is one of my pesonal favourites):

"Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now." 

If you are putting off something that you know you should be doing, why not start the process today? Why not begin it now?

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Law Firm Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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