Talking Calls To Action To Generate More Leads For Your Law Firm

What are talking calls to action, and why are they so important when it comes to generating more leads for your law firm from your website?

Let’s take a look:

When your prospect arrives at your law firm website they are often anxious about why they need a solicitor, and scared that you are you going to charge them a small fortune for talking with them.

This is why you need to cover off in your on page content that all initial enquiries (not advice) are without charge, but then, most importantly, explain to your prospect, as if you were talking to them face to face, precisely what they should do next to get in touch with you to discover more (hence talking calls to action).

Where most law firm websites go wrong is that after the introductory content, where hopefully they show empathy for their prospect’s current predicament, then move nicely on to cover off their expertise in that precise area of law, is that they then do one of two things:

  1. Nothing; or
  2. Whack a giant CONTACT button in the middle of the page.

Your prospects are human beings and you need to keep talking to them as such.

So when you have done the good job of showing empathy, then proving expertise, then in the same tone invite them to get in touch with you by using a talking call to action.

Talking Call To Action Example

It starts with a heading, inviting the visitor to get in touch, then goes like this (italic elements for your benefit):

Make An Enquiry

To discover more about how we can help you, please either call or Whatsapp us on XXX (hyperlinked), email XXX (hyperlinked) or complete a Free Online Enquiry (hyperlinked to an enquiry form on its own page with absolutely nothing else – which leads to more enquiries every time).

Alternatively, you can talk with one of our team live (not a chatbot) by clicking on the live chat button on the right hand side of our website.

We look forward to helping you soon.

That is a talking call to action, and if you add it to every page of your website, quite simply, you will receive more enquiries for your services.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors service has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

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