Blogging For Lawyers

Blogging For Lawyers / Solicitors – Is It Worth It?

Blogginf For LawyersSomeone suggests that you write a blog to grow your law firm, so you start to consider what is involved. Ideas, research, mapping out the blog post, writing it, publishing it… You start to ask yourself “Blogging for lawyers – is it worth it?”.

Having been blogging more or less since I started my law firm growth consultancy in 2003, I can tell you that blogging is very much worth it for me, in terms of delivering people who are looking for or researching my services to my website.

When it comes to blogging for lawyers, as someone who actively encourages all of his clients to consistently blog and add new content to their websites, I can confirm that blogging for lawyers is very much worth it, SO LONG AS you follow the steps below.

If you start blogging for no other reason than one of your lawyer friends says that it works for them, so you should do it too, you are more likely than not going to fail.

Follow these steps when it comes to blogging for lawyers and you will succeed, so long as you persevere!

  1. What is your purpose?
  2. Ensure you write about what people are looking for.
  3. Make your content compelling.
  4. Write enough to make it wortwhile.
  5. Provide options for your readers to learn more.
  6. Do it consistently.

Let’s look at each of these in more detail, as failure to ensure you check each of these boxes will more likely than not make all of your blogging efforts worthless.

Blogging for lawyers: What is your purpose?

You might think that your purpose or objective when blogging for lawyers is any number of things, including:

  • To prove that you know the law in depth.
  • To show that you are proactive.
  • To do it because everyone tells you that you should.
  • To show off to your colleauges and peers.

The reality is that when it comes to blogging for lawyers, the only purpose or outcome that you should be looking for is to win new client instructions.

Everything else is irrelevant.

A blogs sole purpose is to bring more people into your website at the precise moment in time that they are looking to hire someone to provide the legal services that you provide.

Many solicitors make their blog easily accessible from every page of their website. They actively try and send people from one page on their website to their blog so that they can read all of the wonderful blog posts that they have written.

Sadly, the lawyers that do this will win a lot less instructions than the clever lawyers who hide their blog away in the footer, knowing that they want people to come into the site through their blog, but then get them on the telephone, live chat or completing an enquiry form to find out more about their services as quickly as possible.

Your sole purpose of a blog is to bring more people into your website and then to ensure that as many of them contact you as possible.

Blogging for lawyers: Ensure you write about what people are looking for.

The next mistake lawyers make is that they believe that blogging for lawyers is all about showing people how much they know about their area of legal expertise.

Sadly, nothing could be further from the truth.

Your clients do not want or need to know about S30 of this or that act, they presume you are an expert, they just need to find you.

Therefore, when it comes to blogging for lawyers, ensuring that you only write blogs which answer questions your idea prospects type into Google is all that matters.

To do this, you use on of the many keyword research tools that exist out there. Download my complete guide to SEO for solicitors to discover more:

FREE GUIDE: SEO For Solicitors Guide – Click To Download The PDF Now:>>

Blogging for lawyers: Make your content compelling.

Your content has to engage your reader and persuade them that they need to discover more about how you can help them.

It must be ALL ABOUT YOUR READER.

They must believe you really understand their current sitation and are the best lawyer for their needs.

Blogging for lawyers: Write enough to make it wortwhile.

The reason that you have to write enough when blogging are two fold:

  1. If you do not write enough, Google will not know what your page is all about so no one will ever find your blog post; and
  2. If your readers do find your blog post, a few lines will not persuade them that you are an expert on the topic, so they will not contact you.

Generally, a 750 word count is my recommended minimum for each blog post.

Blogging for lawyers: Provide options for your readers to learn more.

If you go back to point number one above, the sole purpose of your blog is to win more client instructions.

Therefore, a crucial component of this is providing your readers with as many options to get in touch with you at the end of each blog post as possible.

Do not assume that they will head off to the contact page to find your contact details, they won’t. It is your job to make it easy for them, so at the end of every blog post ensure you have:

  • your telephone number;
  • your email address;
  • a link to your online enquiry form; and
  • live chat.

    • Missing one or more of these options will lead to less enquiries; guaranteed!

    Blogging for lawyers: Do it consistently.

    Finally, blogging for lawyers works so well only when you do it consistently and relentlessly.

    I have so many conversations with lawyers who tell me that one or two blog posts bring in new clients every week, so I naturally ask them how frequently they now blog.

    “Oh no, I have not written a blog post for a while now.”

    Ouch!

    The lawyer knows that blogging for lawyers works, then stops blogging.

    Once you know blogging works, and I promise you that it does if you follow the steps above, you MUST do it consistently.

    Click the button below to discover more:

    FREE GUIDE: SEO For Solicitors Guide – Click To Download The PDF Now:>>

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).