This Drives Your Legal Website Visitors Nuts

Use of jargon both in the naming of your legal services and in the content on your legal website can be a real turn-off to your potential clients.

By way of an example when it comes to the naming of legal services, let me provide you with an example.

Most solicitors providing Probate Services list these services under a navigation item named ‘Wills & Probate’. This makes sense to you doesn’t it?

However, think about it from the clients point of view. Your client is not a lawyer, so he does not know that the same person who writes the Wills also provides the Probate services. Why should he or she know that?

So if you think about your client, when he starts his search online for help with probate(as more and more people looking for solicitors do so these days) he types in the term ‘Probate Solicitor’ into Google. He or she does not, never has and never will type in the search term ‘Wills and Probate Solicitor’, because it would make no sense to do so.

So with that in mind, what should your navigation item be called to help them find the service that they are looking for as quickly as possible?

I know if I was a solicitor I would call it ‘Probate Services’.

Take a look at your website navigation for me now and tell me if it makes sense to your potential clients as much as it does so to you.

If it doesn’t, changing this can have a dramatic impact on the amount of new enquiries that you receive from your website.

I will be back soon with some more advice about how to improve the amount of new clients coming to you from your website soon.

I share a fantastic resource which allows you to pay people to test your website to see if it makes sense to them for a very modest cost (tens of pounds not hundreds) in my Website Lead Generation System – details are in the free guide below.

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Marketing For Solicitors

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.