Solicitors: What Do You Call Them On Your Law Firm Website?

Solicitors: What Do You Call Them On Your Law Firm Website?

Potato or Potaato?

Tomato or Tomaato?

I don’t want to call the whole thing off, but what you call things does matter.

We have some very different phrases from our friends across the pond for certain words that can lead to confusion or hilarity, depending on your viewpoint.

However, when it comes to the wording of a common, known ‘thing’, it is one of those rare exceptions that I do believe you should do what the majority are doing.

The ‘thing’ in question to which I am referring to today is a very important ‘thing’ for your business and for mine.

I am currently looking for someone to do some flooring for me at home and these ‘things’ were a key part of the reason why someone was in my house earlier this week to measure up.

The thing is, do you call this ‘thing’ a ‘testimonial’ or a ‘review’?

In my opinion, because the majority of us are now hard wired to look for ‘reviews’ before making a purchasing decision, I firmly believe that you should be calling them ‘Reviews’.

Think about your own buying habits; Amazon, Trip Advisor, Booking.com, Air BNB if you are a hipster, all focus heavily on Reviews. Websites like Trustpilot interesting calls them ‘reviews’ and it is their entire business model, so they should have an idea what the majority are calling them.

I can almost guarantee from my many hours of trawling law firm websites that if you take a moment to look at your website now your ‘things’ will be under the heading of ‘Testimonials’ in your navigation.

I would very quickly change that if you want your prospects to think you are the right firm for them.

On the subject of ‘reviews’, it would be churlish of me not to bring something up.

If you have purchased, read AND like my new book, The Law Firm Growth Formula, please would you be so kind as to leave me a review on Amazon?

It really does mean an awful lot to me, so if it has pleased you, helped you, entertained you, your review would be so very greatly appreciated.

Here is the link: //www.amazon.co.uk/Law-Firm-Growth-Formula-solicitors/dp/1781332657/

If you haven’t yet bought it, I hope that you will as I know it can help you to grow your law firm quickly and cost effectively.

Thank you.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Or Download My Free Guide Below:

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.