Which are the best legal newsletter names for solicitors to use? How can you make your legal newsletter make your telephone ring every time that you send it? If you have taken the smart and soon to be very well rewarded decision (in the form of new client instructions) to produce a regular legal newsletter … Read more
If you ever come to my office, you will find a picture of Steve Jobs on my wall, with the grammatically incorrect statement beneath it saying ‘Think different’. This was one of the Apple advertising campaigns, recently copied by a car manufacturer who has also left the ‘ly’ off. It does make you take note … Read more
It really is so easy being a solicitor if you want to attract new clients to your law firm. For this reason: You provide a service that someone needs (usually fairly instantly – the important part). Someone needs that service. They go online and type in the type of legal service they need followed by … Read more
This picture is of me fulfilling one of my dreams, which happened just a few days ago. I finally had the chance of batting with my son, Samuel, in a local cricket match. The opportunity has been presented to me before, but sadly I failed to hang around long enough in the middle of the … Read more
The dumb solicitor was worried. He had noticed a gradual but steady decline in the amount of instructions coming into his practice across both business and personal services. He was responsible for the marketing all services across four branch offices, and he just could not understand why things were going backwards. He was doing the … Read more
How do you ensure the success of your law firm? How can you guarantee your survival, and perhaps more importantly your profitable growth, when you have so many factors to control? If you have staff, they need some management. Clients – they definitely need management. Accounts – someone has to ensure that you are complying … Read more
Will you do whatever it takes to be the best solicitor that you can be for your clients? Will you go out of your way to provide them with the best service that you are able to provide for them? Yes? I thought so. You see, if you do this, or you will do this, … Read more
Increasing the price you charge for your legal services is easy. I am almost tempted to leave that sentence as it is and end the blog right there, because I know the sentence to be true. If you disagree, I am going to be brutally blunt, because often there is far too much sugar soaping … Read more
If you want to grow your practice, you need to spend some time, even just a little time, getting to grips with the different forms of marketing available for solicitors. So how do you do this? How do you know what works and what doesn’t work when it comes to the marketing of legal services? … Read more
It is now week 10 of 52. That is a fifth of the year gone, never to return. That makes you think doesn’t it? It has certainly started making me think, which is why I am now calling every week by its correct Gregorian number, because it is providing me with a certain amount of … Read more