How To Guarantee Law Firm Growth

Pick Of The Pops The 5 Mistakes & Myths That Stop Solicitors From Growing Their Practice Pick of the Pops is a simple list to help you pass a stumbling block or to inspire you. This month I cover the 5 most common myths/reasons/excuses I hear that stop solicitors from taking the action required to … Read more

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Google Adwords (Ads) For Law Firms – Why Is It So Successful?

    Google Ads Solicitors PPC Law Firms UK Adwords Management

    When it comes to marketing for law firms to attract new clients, not all marketing tactics are created equal. Some are simply more effective (and cost effective) and Google Adwords (Google Ads as it is now known) falls well into this category for law firms.

    Case Study

    “We’re busier and more profitable than ever before, but we’re also having more fun too.”

    I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

    Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

    His advice was smart, sound and – most importantly – it worked.

    And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

    I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

    I hoped that wouldn’t be the case with Nick, and I was right.

    I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

    His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

    Three years in, and I’m over the moon with the impact that Nick has had on my business.

    We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

    We’re busier and more profitable than ever before, but we’re also having more fun too.

    That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

    It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

    I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

    It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

    Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

    And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

    Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

    But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names

      The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently. I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would … Read more

      Case Study

      I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

      Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

      It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

      I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

      But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

      Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

      I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

      But something had held me back – maybe it was a fear of the new or the unknown.

      Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

      He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

      He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

      And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

      As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

      I was getting more leads, gaining more instructions and making more money than I ever had before.

      I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

      But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

      Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

      I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

      Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        Why Quality Solicitors Hasn’t Been A Raging Success

        The Big Mac is probably McDonalds best known burger. Remember the song? “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” There’s a formula there. It tells you exactly how to make a McDonalds. If you walked into McDonalds in Leicester, you would get the same two beef patties with … Read more

        Case Study

        “We’re busier and more profitable than ever before, but we’re also having more fun too.”

        I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

        Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

        His advice was smart, sound and – most importantly – it worked.

        And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

        I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

        I hoped that wouldn’t be the case with Nick, and I was right.

        I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

        His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

        Three years in, and I’m over the moon with the impact that Nick has had on my business.

        We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

        We’re busier and more profitable than ever before, but we’re also having more fun too.

        That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

        It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

        I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

        It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

        Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

        And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

        Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

        But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          What fat Spiderman can teach you about your law firm…. 

          I’ve just returned from a fantastic weekend in Madrid with my wife, my brother and his wife. On one of the days we found ourselves in a beautiful square (Plaza Mayor) which had everything a square should have – monuments, beautiful buildings, loads of eateries and drinkeries and some street entertainment (it was rectangular but … Read more

          Case Study

          One Partner Law Firm Changes Direction

          We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

          When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

          At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

          Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

          Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

          Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

          As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

          As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

            Starting a new Law firm marketing strategy & England Test Cricket

            I am a big England cricket fan. If you know anything about test cricket, you will know that England have been playing woefully in the current West Indies series. If you don’t know anything about test cricket, let me tell you that England have been playing woefully against the West Indies in the current series. … Read more

            Case Study

            One Partner Law Firm Changes Direction

            We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

            When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

            At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

            Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

            Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

            Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

            As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

            As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

            Get In Touch Today

            I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

              Solicitors: What Do You Call Them On Your Law Firm Website?

              Potato or Potaato? Tomato or Tomaato? I don’t want to call the whole thing off, but what you call things does matter. We have some very different phrases from our friends across the pond for certain words that can lead to confusion or hilarity, depending on your viewpoint. However, when it comes to the wording … Read more

              Case Study

              “We’re busier and more profitable than ever before, but we’re also having more fun too.”

              I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

              Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

              His advice was smart, sound and – most importantly – it worked.

              And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

              I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

              I hoped that wouldn’t be the case with Nick, and I was right.

              I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

              His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

              Three years in, and I’m over the moon with the impact that Nick has had on my business.

              We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

              We’re busier and more profitable than ever before, but we’re also having more fun too.

              That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

              It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

              I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

              It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

              Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

              And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

              Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

              But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

              Get In Touch Today

              I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                The Law Firm Growth Formula Book By Nick Jervis, Solicitor (non-practising)

                The Law Firm Growth Formula Book The Law Firm Growth Formula Book is the Amazon best selling book which shows a law firm owner, manager or business development executive exactly what they need to do to grow their law firm quickly and cost effectively. It was a bit of an epic to write, if I … Read more

                Case Study

                One Partner Law Firm Changes Direction

                We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

                When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

                At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

                Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

                Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

                Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

                As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

                As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

                Get In Touch Today

                I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                  The Law Firm Marketing Book For Solicitors.. as it happens

                  The Law Firm Marketing Book For Solicitors Who is this book for? This book, and the formula contained within it, will work for anyone involved in the marketing of legal services. The marketing strategies and tactics I talk about have been used for all sized law firms, from sole practitioners to mid-tier and top tier … Read more

                  Case Study

                  Beating the big boys whilst spending a fraction of their budget

                  We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

                  As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

                  We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

                  And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

                  The rest – as they say – is history.

                  We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

                  He started by working on our website, making it more accessible and easier to navigate.

                  Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

                  Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

                  But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

                  It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

                  Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

                  Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

                  I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

                  Get In Touch Today

                  I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).