GMB Legal Services

gmb legal servicesOne Of The Best Ways For Solicitors To Grow Their Law Firm Is To Make Full Use Of Google My Business (GMB). In this GMB Legal Services Guide I Will Show You How To Use It To It’s Full Potential.

What Is Google My Business / Google Business Profile

Whenever you search Google for local business services, you will usually find three business presented to you on a map as part of the search results, as you can see for my business below:

google reviews lawyers

Whilst I provide my legal marketing consultancy services across the UK and Worldwide, meaning local search results are not that important, if you provide your legal services in any significant way to your local market, you really must build a good Google Business Profile, and then most importantly, consistently collect reviews to ensure that you appear at the top  of the google map listings.

Building Your Google My Business Profile

There is no real trick to this process, but having seen dozens of solicitors’ Google Business profiles, I know that most people get this wrong.

Ultimately, the key is to ensure that you complete every aspect of your Google My Business profile.

Many law firms complete the bare minimum, then stop.

All this means is that you are unlikely to generate any visitors to your website from your google map listing from people who are looking for your legal services. Ultimately, it means a significant wasted opportunity.

You need to complete each of the main profile settings, including:

  • Business Name. Whilst this may seem obvious, including the word solicitors or lawyers when possible in your name can make a significant difference to your success in the listings.
  • Business Category. Legal Services, Law Firm or Lawyer are your options, and you should select each of them. But which should be your primary service category (and this is vital). It depends, is the answer. Doesn’t it always. But there is a simple way to decide which I will share with you later on this page.
  • Description. This should set out who you are, who you help and why your prospects should choose you. The longer, the better, but don’t just copy and paste from your home page. It should be reworked content so that it is unique (Google does not like duplicate content at all).
  • Opening date.
  • Contact details, including your best telephone number for new enquiries (hopefully diverted to a call centre to improve your conversions) and your full website URL
  • Business location. Your address.
  • Service area. This should list all areas that you service, whether just local, national or international.
  • Hours. There is a way to ensure that the minimum you put here is 8am to 8pm, which will improve your GMB Profile performance as all of your competition will be displaying 9am to 5 or 5.30pm. Anyone searching for your services within an hour of your closing time will see a notification “Closing Soon”, so will go elsewhere, hence the need to have longer opening hours. Download my guide below to discover how you can do this.
  • Services. You have to list every type of service you undertake, so that anyone searching for you can find you when searching for your services. Most law firms will list around 10 services. I recommend around 100!

Google Reviews

Once you have a complete Google My Business listing, it is essential that you collect AT LEAST 25 four and five star reviews?


When someone leaves you a one star review, which they will, and usually it is not someone who has actually used your services but did not like the way you answered the telephone, anything less than 25 reviews dramatically brings down your overall score.

Each business profile is scored out of 5.

If you are only showing 3.3/5 as your score, how many people, if any, do you think will click through from your Google Business Profile to your website?

Review Collection System

To discover my simple yet effective review collection system, along with how to ensure your opening hours are displayed as longer than your competitors, click the button below:

Get More Clients For Law Firms With Google My Business:>>

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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