Solicitors Group Consulting Programme For Marketing Success

“I Just Couldn’t Afford To Miss It”

It was winter 2011, there was thick snow everywhere and most of the airports had to shut, just as they have done so again recently. There was no way that Andy would be able to make his planned flight from Edinburgh airport to Bristol; it was simply impossible.

However, Andy had to be there. There was no way he was going to miss this meeting.

Against the advice from his wife, he grabbed a spade and cleared the thick snow from his drive so that he could finally move his car. After removing 8 inch deep snow from all over his car so as not to blind people following him, he set off in the early afternoon heading to the Cotswold village of Malmesbury.

After approximately 14 hours he arrived at the intended destination, only to find the hotel closed overnight. He grabbed some spare clothes from his bags and bedded down for a couple of hours in his car. As soon as he saw signs of life at around 6am, he was able to check in and get two more hours sleep, before heading off to his meeting.

When Andy walked into the meeting, we all asked how on earth he had got to the hotel, and what on earth he had put himself through that journey for simply to come to the meeting. Andy was shocked by our concerned yet hostile approach, but replied:

“I just couldn’t afford to miss it.”

In Andy’s mind, the Group Consulting Programme that I had put together for other marketing consultants was simply too valuable for him to miss. He would do anything to be there to share his latest challenges and successes with the other members in our group, and to be inspired and motivated to go away and do even more to make his business more successful in the next few months.

The good news for you is that I have taken everything I learned from my first Group Consulting Programme which Andy was a member of to make it even more valuable (and safer) for you and exclusively available to solicitors.

This programme takes you from a ‘nearly ran’ to a successful law firm by ensuring that you put in place automated marketing strategies to grow your law firm.

It is proven, successful and fun. Click the button below to discover more.Click Here to Discover More About The Fast Track To More Clients Programme:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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