Steer your law firm ship; don’t stoke the fires

“I haven’t got time for marketing. I want more clients, but I simply do not have the time I need to set in place marketing activities to generate the extra clients.”

This is a lie. It’s a lie that you tell to yourself to make yourself feel better about your law firm not really changing year on year.

If you are using it, realise this. It is important.

It tells me that you are happy where you are. Well, maybe not happy, but comfortable. You have enough work but could do with more. The truth is you don’t have enough pain driving you to change your current position. A lot of law firm owners; a lot of business owners, are in this very position.

You see, to drive change, there has to be a real heartfelt desire to make it happen. Often, there needs to be a real pain that growing your law firm and your income will get you away from.

However, you don’t have to wait for the real pain to arrive. You can change and grow your law firm well in advance of this time, with a tiny little bit of work and some consistent action.

Whilst most solicitors feel it is a great big wedge of time that they need to grow their law firm, the truth is usually very different.

I often meet solicitors in my offices on a Steady Stream of New Clients Meeting who say that they haven’t really got going with their marketing because they know it will take a lot of time and effort and they simply haven’t had the time.

I see their eyes light up when I tell them that it is not more time that they need. The system that I advocateSteer your law firm ship; don’t stoke the fires to all of my clients is that whilst they have to steer the ship, it is everyone else that has to man the engine room, ensure it is clean and keep the crew fed.

As the law firm owner you just have to know what needs to be done, get other people to do it and then every month just check your numbers to ensure that they are going to churn out the numbers that you want for your law firm.

I provide guidance on numbers in my other articles.  Most solicitors choose the wrong numbers to check, so it might not be the advice that you are expecting, but it is very important.

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Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.