Google Adwords (Ads) For Law Firms – Why Is It So Successful?

Google Ads Solicitors PPC Law Firms UK Adwords Management

When it comes to marketing for law firms to attract new clients, not all marketing tactics are created equal. Some are simply more effective (and cost effective) and Google Adwords (Google Ads as it is now known) falls well into this category for law firms.

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Personal Injury Leads & Personal Injury Referrals

    Need More Personal Injury Leads Or Claims Company Referrals? If you would like my free personal injury marketing guide, I am happy to provide it to you to help you win more personal injury instructions and referrals. For 14 years I practised personal injury law. I was a personal injury solicitor and approached many claims … Read more

    Case Study

    From biggest fee earner to no fee earning whilst doubling turnover

    I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

    That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

    In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

    I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

    As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

    What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

    Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

    We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

    And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

    We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

    Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

    But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

    He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

    And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

    And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

    When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

    Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

    And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

    Not only that, but the business is stronger, because it’s much less dependent on me.

    Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      Why Google Ads Is Better Than The Yellow Pages For Solicitors

      We have been making tea and coffee in the Jervis household for the last week or just as in days of yore; by boiling a saucepan on the stove. I have used up several more minutes (maybe even an hour or two) of my life boiling water this way. It is not an efficient use … Read more

      Case Study

      Chris Carter

      Positive: Quality, Responsiveness
      “Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

      As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

      Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

      Can’t recommend enough!”

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        Google Ads For Solicitors = Pushing The New Clients On Button

        PPC Solicitors UK Legal Law firm Solicitor UK Google Ads marketing consultant Nick Jervis Samson Adwords freelance Consultant

        I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story…. It was one of those recent very hot days and … Read more

        Case Study

        Chris Carter

        Positive: Quality, Responsiveness
        “Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

        As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

        Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

        Can’t recommend enough!”

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          Get New Clients For Solicitors By Pressing The Google Ads Button

          I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story…. It was one of those recent very hot days and … Read more

          Case Study

          I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

          Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

          It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

          I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

          But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

          Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

          I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

          But something had held me back – maybe it was a fear of the new or the unknown.

          Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

          He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

          He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

          And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

          As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

          I was getting more leads, gaining more instructions and making more money than I ever had before.

          I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

          But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

          Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

          I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

          Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

            Quickest Way For Solicitors To Improve Google Ads Results

            Q. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads … Read more

            Case Study

            Chris Carter

            Positive: Quality, Responsiveness
            “Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

            As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

            Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

            Can’t recommend enough!”

            Get In Touch Today

            I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).