We were using a marketing agency to handle our website and pay-per-click, and the truth is that we weren’t getting enough business through the door.
That’s despite the vital nature of the work we do, and the outstanding feedback we get from the people we work with.
We knew something wasn’t right. We knew there was demand for what we do, but it just wasn’t translating into prospects and clients.
When I drilled down into some figures, and started looking at how well our website and paid traffic were performing, it was clear that there were a lot of areas that needed improving.
I’ve always understood the power of Google, and I figured that getting it right was the key to cracking the code.
I started searching around, looking for someone who truly knew what they were doing when it came to Google Ads, as well as being able to understand the intricacies of the service we offer.
Easier said than done.
I’ve spoken to a lot of Google Ads practitioners over the years, and what I’ve learnt is that it’s very easy to bamboozle people with jargon, metrics and figures to explain poor results, and the reality is that this is what many pay-per-click agencies do.
And that’s exactly what many of the agencies I looked at were doing.
In the end though, I came across Nick’s book, the Law Firm Growth Formula, and that was the gamechanger.
I read the chapter on pay-per-click, and I knew instantly that Nick was the right man for the job.
He clearly understood exactly how paid search works in the legal world AND how to get the best possible results from it.
I quickly got in touch with him, and we arranged to talk.
If I’m honest, he wasn’t the easiest person in the world to click with initially, and that actually caused a delay in us working together, which is absolutely to our detriment.
In the end though, we got started, and it’s fair to say that the impact has been instantaneous.
If I had to sum up working with Nick, I’d say that he underpromises and overdelivers, and that’s incredibly rare in the marketing world.
He didn’t give us the usual rubbish about it taking time to work, or any of the other usual tosh people give you.
Because Nick knows – and is honest about this fact – unless you’re above the fold on Google, you’re nowhere.
The great news is that he knows exactly how to achieve that.
He uses a systematic approach, where he looks at every single element of your marketing strategy, and makes diagnoses, working out where things can be improved, and what needs to happen to make that happen.
The result of working with Nick is that there are some days now where we plead with him to stop being so good, because we’re at capacity, every single day.
Since we started with Nick just a couple of months ago, we’re already 400-500% busier than we were before and the simple fact of the matter is that he is a class act, who really does know exactly how to rapidly grow a law firm.
If you’re thinking about working with Nick, my advice is to do it, and persevere with it and remember: he’s right, you’re wrong!”
David Steene – Steene Law
Should we talk?
Are you ready and committed to growing your law firm? If yes, we should talk.
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.
