If SEO Is Dead, Why Do Solicitors Need A Website For Their Law Firm?

My last blog post was all about SEO companies trying to sell you their services using spam emailing tactics or cold calling.

I questioned that if they are so good at their SEO service, why do they have to sell their services in this way?

If you didn’t see that article, it is online here: //www.samsonconsulting.co.uk/blog/seo-dead-comes-solicitors-marketing/

So if SEO is dead when it comes to marketing legal services, what should you be doing now to win more clients from your website.

There are two main ways:

  1. Google Adwords – sending targeted visitors to your website at the precise moment that they are ready to buy your services; and
  2. Adding good, unique content, asking questions already running through your prospects minds, to your website.

You can see more about Google Adwords here: //www.samsonconsulting.co.uk/google-adwords-management-solicitors/

In terms of the second one, adding great, unique content to your website answering questions already running through your prospects minds still gets you visitors.

SEO used to achieve this for high volume, short phrase terms, such as “conveyancing solicitor”. As I mentioned last week, it is now nigh on impossible to do this.

However, write a blog answering the question:

“How do I find the fastest conveyancing solicitor in Reading” and other blogs like it, and you will attract more targeted visitors to your website consistently. Some of them will buy your legal services.

I know this works because so many of my clients do it consistently and see their website traffic grow and enquiries from it for their services increase too.

I talk about how to come up with content ideas to answer questions already going through your prospects minds and then how to write these blog posts in issues 25 and 26 of Marketing4Solicitors, available for you to download from the archive as soon as you join Marketing4Solicitors.

You can join here: //www.samsonconsulting.co.uk/marketing-help-for-solicitors/marketing4solicitors/

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Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.