How To Improve Google Ads Landing Pages For Solicitors

I said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries.

However, this also applies even if you do not run Google Ads.

If you spend time improving the pages where most of your visitors arrive on your website (Google Analytics/Search Console will show you which these are), then you can generate a spike in your enquiries not just once, but every day thereafter.

So, what can you improve?

How To Improve Google Ads Landing Pages For SolicitorsFirst, you need to remember that mobile visitors to website are now normally in the majority, so the first thing to do is to think about them.

If you have a two or three column website design, they will only be seeing the content part of your website, which means that any navigation on the left, or reviews or enquiry forms on the right hand side, will not be seen UNTIL after all of the content.

What does this mean?

Well, seeing as the purpose of any page on your website is to pre-sell your expertise so that the visitor feels compelled to call you to ask for your help, reviews are a huge part of this process.

Does a visitor to your website’s most popular pages see a review in the top one third of the page?

If not, it would be a good thing to insert one.

If you would like to know how else to improve your Google Ads campaign, simply request your copy of my Google Ads Whitepaper by entering your details below:

Carl Atkinson

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Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

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Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

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Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

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One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

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As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.