Why Solicitors Must Track Their Key Performance Indicators.

After ‘outing’ my daughter last week for failing to press her air conditioning button in her car for four years, it’s my turn to admit to a mistake, twice! Since working from home with Covid I decided that I needed to improve my home office so that it was fit for purpose. I enjoy the … Read more

How To Tell If Your Law Firm Business Model Is Broken

I have had quite a few chats with solicitors over the years during which I discover that their business model is broken. They don’t use these words, but I soon discover that this is the truth of the matter. The conversation usually goes something like this: “Nick, I don’t need any more clients. I don’t … Read more

Solicitors Marketing Badge Of Honour, COLP & COFA

I recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors. Apparently, I am told, COLP and COFA are the most exciting things in life (by him), but by my solicitor clients, not so much. So he … Read more

Why Solicitors Should Not Be Like Their Law Firm Competitors

Have you seen your competitor’s activity recently? Have you seen all of their new articles added to their website? Have you seen them regularly posting and commenting on posts on LinkedIn? Have you seen that really funny story that they put out to the press last week? No, neither have I! What do I mean? … Read more

How Do Solicitors Find Time To Grow Their Law Firm

The solicitor closed the door to his office on Friday evening. He was frustrated that he hadn’t quite achieved what he set out to do this week but feels confident that next week will lead to him making better progress. He is deadly serious about growing his law firm; he is the main fee earner … Read more

Quickest Way For Solicitors To Improve Google Ads Results

Q. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads … Read more

How To Improve Google Ads Landing Pages For Solicitors

I said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries. However, this also applies even if you do not run Google Ads. If you spend time improving the pages where most of your visitors arrive on your website (Google Analytics/Search … Read more

How Do Some Solicitors Grow Their Law Firms Faster Than Others?

Would you like to know what separates the solicitors who tick along year on year, doing perfectly fine without ever quite reaching their potential, from those who seem to grow easily and substantially year on year? You might think that it is because they are always undertaking the latest, cutting edge marketing tactics that allow … Read more

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