Understanding Google Analytics For A Law Firm

If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month. Let’s have a look at what this means by looking at my Google Analytics numbers:     Users: 1,195. This is the total number of people visiting your site in one … Read more

Using Attraction Based Marketing To Attract More Clients

“Does my bum look big in this?” From a very early age I was taught by my mother and other women in my family life that the answer was a very firm “NO” whenever this question was asked. This continued with girlfriends and then my wife, Emma. On a family walk recently Emma was walking … Read more

The Key Principle When Marketing A Law Firm Or Solicitors Practice

I was watching a Mark Wahlberg film the other day with my family when there was an act of violence that lead to someone’s head departing their body. Never one to miss an opportunity to parent, I mentioned to my daughter that this is something that she should never do. Having the same ‘genius’ sense … Read more

Why Live Chat Works So Well For Law Firms

There has been no “eat out to help out” scheme for the legal profession, so as we are officially now in recession (what a surprise folks), it means you have to work out how to thrive all on your lonesome. The good news is that the legal profession is largely thriving. The stamp duty holiday … Read more

Law Firm Marketing Optimisation For New Clients

Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more

Why Law Firm Receptionists Can Ruin Your Marketing Efforts

I don’t hate a lot. I always remember telling my children not to use that word – it is too strong. My other mind blowing advice as a father was telling them to drink more water; it fixes everything. “I have a bad stomach” – drink some water. “I have a bad head” – drink … Read more

Why Solicitors Must Track Their Key Performance Indicators.

After ‘outing’ my daughter last week for failing to press her air conditioning button in her car for four years, it’s my turn to admit to a mistake, twice! Since working from home with Covid I decided that I needed to improve my home office so that it was fit for purpose. I enjoy the … Read more

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