Christelle Thompson I recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors. Apparently, I am told, COLP and COFA are the most exciting things in life (by him), but by my solicitor clients, not so much. So he … Read more
How do you feel about conspiracy theories? I was talking with a solicitor recently about this dreadful pandemic. We were musing over whether it created intentionally in a chemical laboratory for whatever reason or by a complete fluke of nature; a mistake? We all hope it was the latter and will probably (thankfully) never know … Read more
Have you seen your competitor’s activity recently? Have you seen all of their new articles added to their website? Have you seen them regularly posting and commenting on posts on LinkedIn? Have you seen that really funny story that they put out to the press last week? No, neither have I! What do I mean? … Read more
The solicitor closed the door to his office on Friday evening. He was frustrated that he hadn’t quite achieved what he set out to do this week but feels confident that next week will lead to him making better progress. He is deadly serious about growing his law firm; he is the main fee earner … Read more
Q. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads … Read more
I said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries. However, this also applies even if you do not run Google Ads. If you spend time improving the pages where most of your visitors arrive on your website (Google Analytics/Search … Read more
Would you like to know what separates the solicitors who tick along year on year, doing perfectly fine without ever quite reaching their potential, from those who seem to grow easily and substantially year on year? You might think that it is because they are always undertaking the latest, cutting edge marketing tactics that allow … Read more
You have to have a goal to score – Sir Alan Sugar Sir Alan Sugar, who always reminds me of Nookie the bear (remember that ventriloquist doll?), said in his book, and for once I fully agree with him that “You have to have a goal to score”. I don’t agree with much of what … Read more
I feel lucky in that I have always been a member of different business mastermind groups. If you haven’t been a member of one or are not sure what they are, ultimately a mastermind is a group full of business owners run by an expert in a particular sector working usually on one aspect of … Read more
I received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at writing, it is what I spend most of my time doing after all, but there are clearly many people reading my emails too who have a beautiful way with words. … Read more
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