Christelle Thompson, Author at

Jam On Top For Cream Teas And Law Firm Marketing

The rules for a cream tea are very simple: First, you have your scone; halved; Then you add your clotted cream (lots of it); and finally You put the jam on top. That’s it. The only way to do it. The end. No debate. It is the way that I have always done it – … Read more

Solicitors Email Marketing Templates & Haynes Car Manuals

I remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.

How Solicitors Can Succeed At Email Marketing

To get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give me a chance. On paper I had nothing much to offer (that is if they could even read my handwriting), but I have always been a persistent so and so … Read more

A Formula For Writing Solicitors Email Newsletters.

I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well. I mention this two-word prompt a lot, because it helps my clients to home in on making all of their marketing so very much more effective. Here it is: “Clients first!” I mention … Read more

How Solicitors Can Easily Sell Lasting Powers Of Attorney

I want to talk to you about handwritten letters. Can you remember the last time you received a handwritten letter? The excitement when you see that postmark showing where the letter is from and the handwriting of someone close to you. I remember running to the door hoping to see a letter (when I knew … Read more

The Shortest Email For Solicitors That Generates New Clients

My email last week, with just a few simple words, generated over 20 responses. Remember the email: “Are you still looking for more clients?” It is a very effective email, named the ‘9 word email’ and it produces results every time. If you already have an email list, you should be bold and test it. … Read more

Email Marketing Tips For Solicitors From A HR Company

I know from many years’ experience that solicitors often struggle to know what they should say to their clients when they send an email. They feel it ought to be legal advice related or solely about their service. This week I wanted to share an example of what I consider to be excellent email marketing … Read more

Why Do My Website Visitors Not Contact Me About My Legal Services?

Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you take a moment to think about that, isn’t it a little bit sad and perhaps even more so, frustrating? You have done the hard work of getting someone to … Read more

When Should Solicitors Start Their Email Marketing Database?

Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.” I know that for my part, this message hits home hard on many occasions when I should have started something much sooner than … Read more

If A Financial Planner Can Make Email Marketing Fantastic, Solicitors Can Too

One of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy of being read. I want to stimulate you to take this further, so I have a great example of email marketing for what is easily seen as as ‘dry’ a … Read more

What My Clients Say

I have been using Ads for sometime without any meaningful results. However, as soon as Nick took over the management for me, we started generating a lot of new client instructions.

I have worked with Nick now for over a year and he really has made a tremendous difference to my business and the way I approach same. He has assisted me greatly in developing a clearer vision for the business and in executing a plan so that the vision may be materialised.

His advice has directly led to a substantial increase in the profitability of my practice and, as such, I have no hesitation of recommending his services.

I have worked with Nick for over a year. As well as being a thoroughly nice person to deal with he is also full of good ideas that work – and which can be implemented without costing the earth.

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