Christelle Thompson It was the worst thing that I could have heard a former client say: “Oh, I’m sorry Nick, I didn’t know that your law firm offered that service.” That hurt. Luckily, I had only just taken over the marketing for the firm, so I couldn’t be held entirely responsible, but knowing that we had let … Read more
Have you ever been to a restaurant and the menu has dozens of items for you to choose from for each course? When I see this two things happen: I am completely overwhelmed by the huge choice; to such an extent that it actually puts me off eating at all; and I KNOW from a … Read more
I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now I needed to take action. I am not a huge fan of hiring staff in my business, I think due to the fact that one of the biggest problems my … Read more
How often should you blog? How many clients do you want? How serious are you about growing your law firm? How much extra profit would you like to make? Blogging is a bit like buying premium bonds. If you buy premium bonds, the more you have then the more chances you have of winning a … Read more
The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently. I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would … Read more
Sometimes we make things much harder than they need to be. I know I do, and from working with hundreds of solicitors over the course of the last 16 years, I know that they do too. For example, often solicitors take on way too much responsibility from their staff, causing a log jam with them … Read more
Now that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to contact you, how do you come up with ideas to write the content that will achieve this aim for you? The main point to remember is that your blogs or … Read more
One, simple job. When you understand this, writing your blog, the design of your blog and everything else that goes on the pages of your blog become so much easier to decide upon. So, what is the one, single job that your blog must do for you? Well, let me tell you in a moment … Read more
At first glance, these two things may not seem connected. However, when you remember that post it notes were only created by Dr Spencer Silver when he was trying to create a very strong adhesive but created a very weak one, allowing it to be attached to surfaces then removed, the history of blogging is … Read more
The Big Mac is probably McDonalds best known burger. Remember the song? “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” There’s a formula there. It tells you exactly how to make a McDonalds. If you walked into McDonalds in Leicester, you would get the same two beef patties with … Read more
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