Is A Friend Sabotaging The Marketing Of Your Law Firm?

I worked with a solicitor two years ago who had a fantastic niche legal practice. It is successful and could be even more so but for one problem.

When I worked with him I saw a huge opportunity to dramatically improve his website. It had some good content but the design was just absolutely dreadful. I KNEW beyond any doubt from working with hundreds of other solicitors that just by a simple redesign of his website he would be able to generate many more enquiries for his practice (and in turn increase his profits every month forward from the date of his new website going live). This was a guaranteed method for winning new instructions for a very modest investment.

Now I was not touting for the work, I could have done it for him at the time but I just wanted him to get his new legal website up and running and to follow my advice.

Then he introduced his problem. His ‘friend’ did his law firm website for him and he did not want to upset his friend.


Honestly if you saw this website you would think his worst enemy created his website for him; it was hideous and it was only because he was in such a niche area of law that he was attracting any enquiries at all. I explained this to him (as gently as I could) but he was simply not prepared to tell his friend that the website wasn’t up to scratch, and too scared of upsetting him by taking the website away from him.

Fast forward two years and sadly I receive a call from him to say business is not as good as it was and he really wants my help to kick things into action. I quickly look online and see the same website looking back at me (two years on it does not look any worse – it could not). I explain that I am not surprised as he still has the same website and again meet the same problems. He is still to scared of upsetting his ‘friend’. You might think I was making this up, I really wish that I was. But sadly I see the same or a very similar problem time and time again, in many different law firms. In another firm one of their fee earners like to ‘play with websites’ so he was the culprit that ruined their prospects of winning new clients from their website. In yet another firm it was the ‘senior partner’ who liked to ‘play with websites’, so he ruined their prospects of success. In most other firms I meet it is the website designer who ignores the client’s request and creates a website for their law firm which simply will never produce any new business for them!

Whereas the obvious answer is to sack the person who is causing the problems, the business owner is too scared of hurting their feelings. The trouble is that as business owners we sometimes have to make hard decisions for the good of our business. (Some say that you can judge the success of a business by the number of difficult decisions the owner has to make in the course of a day).

What I often find is that, surprisingly, when the difficult conversation does finally take place the ‘friend’ is relieved as they were not happy with the relationship any more either. They have either moved on and the work is not their priority any longer or they simply do not need or value the work they are receiving so are happy to let it go.

Are you letting a friend, staff member, partner or supplier damage your business? If you are, I urge you to make a decision about removing their control of your website (or other marketing) project so that you can finally generate the new instructions you want and need for your law firm!

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Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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