Did you manage to take some time off last week? I hope you did, as I think running a legal practice these days is so much more demanding than it used to be, which means that it is vital that you take time to recharge whenever you can. If you are like me, and you … Read more
Why didn’t anyone tell me? I don’t know about you, but having been in business on my own for 10 years now, I sometimes feel frustrated that it took me quite so long to figure some things out, and this annoys me. I am surrounded by some good friends and good business contacts, so it … Read more
This is a question that I am often asked when I meet new solicitors. “OK Nick, you call yourself a so called law firm marketing hot shot, if that is the case, tell me what the best form of marketing is for a law firm, and tell me free of charge too!” You might think … Read more
I used to take my car to a garage where the man on reception used to smoke cigarettes at the counter while serving me. There were a couple of dirty, oily chairs that you did not dare to sit on and generally I could not get out of there quickly enough. You were not allowed … Read more
It has been almost impossible to avoid the hype surrounding the latest instalment of the James Bond Franchise – Skyfall. Every review seems to have been overwhelmingly positive, with many stating that it is Daniel Craig’s best Bond film of his three, if not the best Bond film ever. So when I went to watch … Read more
Josie is a sole practitioner. Two years ago she felt frustrated and worried. Whilst she thought she was quite good at marketing, she was not generating enough clients nor enough of the types of clients she really wanted. Consequently, she had to undertake some types of legal work she would prefer not to do. This … Read more
The old marketing adage is that you have to present a new product, service or business idea seven times before someone understands and embraces it. Does this still apply today? My experience in promoting my solicitor clients’ services and my own, both in terms of marketing for law firms and Loyalty Law is that the … Read more