The Partners Will Not Let Me Get On With Marketing..

I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says:

How do I persuade the partners to let me try new marketing initiatives when they say that everything they have tried before has failed and they do not believe they should be doing any marketing anymore.

Answer
First, I see and hear this all of the time, so if this applies to you, you are certainly not alone. It usually comes from many years of being ‘hard sold’ last minute advertising or schemes without any tracking or measuring of results (no treasure without measure). So it is not really a surprise that everything has failed. This is not proper marketing where you plan your target audience, choose the media and then ensure you hit the right message.

Therefore, the method I have used in these situations is to seek a relatively small budget to test two or three initiatives on the understanding that the partners will not intervene until all results are in. Ensure you have good tracking in place and let the campaigns run. If they work, go back and ask for a bigger budget to go again and keep going until you have autonomy. It takes time, is not my ideal method but it ALWAYS wins the partners round eventually as the results on paper cannot be denied…

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Law Firm Marketing

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.