There has been no “eat out to help out” scheme for the legal profession, so as we are officially now in recession (what a surprise folks), it means you have to work out how to thrive all on your lonesome. The good news is that the legal profession is largely thriving. The stamp duty holiday … Read more
I said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries. However, this also applies even if you do not run Google Ads. If you spend time improving the pages where most of your visitors arrive on your website (Google Analytics/Search … Read more
You have to have a goal to score – Sir Alan Sugar Sir Alan Sugar, who always reminds me of Nookie the bear (remember that ventriloquist doll?), said in his book, and for once I fully agree with him that “You have to have a goal to score”. I don’t agree with much of what … Read more
I feel lucky in that I have always been a member of different business mastermind groups. If you haven’t been a member of one or are not sure what they are, ultimately a mastermind is a group full of business owners run by an expert in a particular sector working usually on one aspect of … Read more
The rules for a cream tea are very simple: First, you have your scone; halved; Then you add your clotted cream (lots of it); and finally You put the jam on top. That’s it. The only way to do it. The end. No debate. It is the way that I have always done it – … Read more
One of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy of being read. I want to stimulate you to take this further, so I have a great example of email marketing for what is easily seen as as ‘dry’ a … Read more
I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now I needed to take action. I am not a huge fan of hiring staff in my business, I think due to the fact that one of the biggest problems my … Read more
The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently. I will put the links to them at the bottom of this page, but the reason that I wanted to mention them is because I said last week that I would … Read more
Sometimes we make things much harder than they need to be. I know I do, and from working with hundreds of solicitors over the course of the last 16 years, I know that they do too. For example, often solicitors take on way too much responsibility from their staff, causing a log jam with them … Read more
Now that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to contact you, how do you come up with ideas to write the content that will achieve this aim for you? The main point to remember is that your blogs or … Read more