My marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this: Write articles on your website that answer questions your ideal clients type into Google. For me, this relates usually to “how to get more clients for a xxx”. For you it might be “How do … Read more
Everything You Need To Know About Email Marketing For Solicitors Email marketing is one of the most effective forms of marketing for solicitors, and is one of the four arteries from my book The Law Firm Growth Formula. Let me answer all of your questions and fears about legal email marketing for solicitors…. Why do … Read more
Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more
I remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.
To get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give me a chance. On paper I had nothing much to offer (that is if they could even read my handwriting), but I have always been a persistent so and so … Read more
Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you take a moment to think about that, isn’t it a little bit sad and perhaps even more so, frustrating? You have done the hard work of getting someone to … Read more
Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.” I know that for my part, this message hits home hard on many occasions when I should have started something much sooner than … Read more
One of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy of being read. I want to stimulate you to take this further, so I have a great example of email marketing for what is easily seen as as ‘dry’ a … Read more
There has been so much fear spreading about GDPR recently (mainly from people selling GDPR training) that I wanted to give you something straight from the horse’s mouth. In this case, the horse is the Information Commissioner’s Office (ICO). The summary is that if you have a good email list and you have been terrified … Read more
Email marketing is one of the most effective forms of marketing for law firms. In this article I explain why email marketing works so well for solicitors. If you are not yet doing it, you need my legal email marketing guide, available at the bottom of this page. I can’t tell you how many times … Read more