Law Firm Marketing Blog
Until 2003 I was a practising solicitor, but since then I have been a full time marketing consultant to legal services businesses, showing them how to win new clients consistently and as easily as possible.
Managing a large annual spend each year promoting legal services both online and offline, allows me to see what really does and does not work when it comes to growing a legal services business.
My book, The Law Firm Growth Formula: How smart solicitors attract more of the right clients at the right price to grow their law firms quickly, condenses all of my knowledge and processes into one easy to read and practical book.
However, you can also obtain my free book, How To Get New Clients For A Law Firm, by clicking the button below:
- Solicitors Marketing: Take Away The Choice And The Only Choice Is YouIn my travels across the country I visit an awful lot of solicitors’ reception areas. I am often amazed that the one area that is ...Read more:>>
- 21 Reasons Solicitors Must Use Google Ads In Their Marketing MixA video follow up I created for a recent webinar which shows you why so many solicitors are missing out on an excellent method for ...Read more:>>
- There Is No Treasure Without MeasureThe Only Way To Find Out When A New Blog Post Has Been Posted Is To Sign Up For Blog Alerts Using The Form Below: Ready ...Read more:>>
- 5 Common Legal Marketing Mistakes By SolicitorsSomeone asked me recently “Nick, what are the 5 common mistakes solicitors make with their legal marketing.” I thought it was a good question and ...Read more:>>
- I Didn’t Score At The Weekend, Did You?I am seeing a dramatic improvement across all of my businesses at the moment and there is one main reason. I will come to that ...Read more:>>
- Marketing Budgets For Law Firms / Solicitors PracticesWhen it comes to setting a marketing budget for solicitors, I understand that many solicitors do not know where to start. Whilst a very basic ...Read more:>>
- Starting A Law Firm Checklist UKThe Perfect Marketing Plan/ Checklist For Starting A Law Firm / Setting Up A Solicitors Practice In 12 Months? If you are starting a law firm, ...Read more:>>
- Ignore The ‘Stuff’ For Your Law Firm SuccessIn every business and in every aspect of your personal life there will always be ‘stuff’. In business the ‘stuff’ can be staffing problems from ...Read more:>>
- Stop Believing: Stop ReceivingSadly my children are getting to the age where they have twigged that the guy with the big white beard and the red coat might ...Read more:>>
- Perfection Is Dull!You know that I am not a fan of perfection when it comes to marketing. But now it has a new meaning to me: my ...Read more:>>
- Home Alone And Your Christmas PlansWith so much going on with friends and family visiting over the next few weekends and with some desperate excitement from my children Megan and ...Read more:>>
- Investment In Your Law Firm MarketingI recently returned from a trip to the States where I was attending a marketing course with some business friends. On the last evening of ...Read more:>>
- Middle Lane DriversI had to travel on the motorway at the weekend and one of my pet hates seemed to be out in force: middle lane drivers. ...Read more:>>
- Learning From The ApprenticeI am still fuming after watching The Apprentice last week. If you have managed to miss the format, each week budding entrepreneurs are put into ...Read more:>>
- The Middle – Cut Loose Your Legal Marketing!My children recently started watching an American family sitcom called The Middle which has now turned into a family favourite. It is about a normal ...Read more:>>
- The Ryder Cup And Solicitors MarketingWhether you like golf or not, or watch a lot of television or not, you have probably seen something of the Ryder Cup over the ...Read more:>>
- The Partners Will Not Let Me Get On With Marketing..I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says: How do I persuade the partners to let ...Read more:>>
- Your Legal Website Design Does Not Work!Your legal website design does not work because: It is too dark It is too bright It has too many colours It does not have enough colours It needs more ...Read more:>>
- Law Society Marketing Solicitors Brand?So the Law Society is once again spending hundreds of thousands of pounds promoting the brand of solicitor. Is it worth it? Having reviewed their ...Read more:>>
- Do Something Extra!What else can you do for your clients? Is just being their solicitor enough now? In this new economy it is the businesses that do ...Read more:>>
- You Are Not Promoting Your Legal Services Enough Times!The old marketing adage is that you have to present a new product, service or business idea seven times before someone understands and embraces it. ...Read more:>>
- Finish One Marketing Action Today…What one thing could you finish today to make a new client walk through your door? Who could you call that you have been putting off ...Read more:>>
- Don’t Give Up On Your Law Firm Marketing: Go Chrome!I have always used Internet Explorer as my primary internet browser. I have used Firefox and Safari to test websites and make sure that they ...Read more:>>
- I Agree Entirely, But This Doesn’t Apply To My Firm….The above phrase is one that I have heard so many times and causes me to tear my hair out (or what is now left ...Read more:>>
- Charging More For Conveyancing ServicesCharging more for conveyancing services is a perennial question, issue or challenge it seems. I know many solicitors that still charge an incredibly reasonable ...Read more:>>
- Conveyancers Face Pressure On FeesHow many similar headlines have we seen in the Gazette in the last few years. The lead article on 11th March 2010 was the middle ...Read more:>>
- Washing The Soles Of Your Feet Part 1At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves on the subject of washing the soles of ...Read more:>>
- Is This Two Letter Word Ruining The Devlopment Of Your Legal Practice?Is this treacherous two letter word ruining the development of your legal practice? What if I had tried that marketing idea that someone said would work? What ...Read more:>>
- Your Perfect Legal PracticeWhen I left legal practice it took some time to create a profitable business (as I am sure many of you remember if you started ...Read more:>>
- Email Marketing Software For SolicitorsLooking For Email Marketing Software For Solicitors? There is just one piece of email marketing software that I willingly recommend to my Solicitor clients and to ...Read more:>>
- My Daughter’s BirthdayToday is my daughter’s 11th birthday (Happy Birthday Megan). No doubt as with all parents I cannot believe where that 11 years has gone. 11 ...Read more:>>
- Perfection Kills MomentumAnyone who has followed my thoughts on marketing solicitors for any length of time will know that I have several stock comments. What I am ...Read more:>>
- The End Of Personal Injury High Street Solicitors?I have read with interest the letters in the Gazette about Personal Injury claims and referral fees over the last few weeks following the release ...Read more:>>
- The End Of The High Street Law Firm(I am writing this from Edinburgh airport on my iPhone so please excuse the typos – yes maybe more than usual for any regular readers)! I ...Read more:>>
- How Solicitors Can Improve Their Client Experience With Help From AppleEyes Wide Open, Mouth Wide Open! Recently, having admitted defeat in my attempt to avoid a smart phone (I liked my phone only being able to ...Read more:>>
- Be Specific When Marketing Your Law FirmWhat Do Lawyers Do? A survey on the front of the Law Society Gazette this week by YouGov reveals that 68% of people are largely ignorant ...Read more:>>
- Design Your DecadeWe are fast approaching the end of the first decade of the new millenium. Are you where you wanted or expected to be when you ...Read more:>>
- Need An Instant Boost Of New Client Instructions?It is often a quiet time of year as people prepare for Christmas, but there is still action that you can take to generate some ...Read more:>>
- Let Intuition Help Your Law Firm MarketingOn a recent episode of Life with Sir David Attenborough he was following an Ibex deer. These deer lived on the top of a cliff, ...Read more:>>
- Are You Prepared To Put Your Money Where Your Mouth Is?I was talking to one of my Marketing4Solicitors ToolKit solicitors recently. He explained that he was very disappointed in me (which worried me). He called to ...Read more:>>
- Are you giving your clients what they don’t even know they want?There are many examples where businesses have changed or modified their product or service and suddenly hugely increased the success of their business. I recently ...Read more:>>
- Climate Change And Solicitors MarketingThere is an enormous ongoing debate about climate change and our use of energy. Whilst I am no expert on this subject (clearly), if you ...Read more:>>
- Is Your Legal Practice Growth Limited By Your Beliefs?Are you limiting the growth of your practice by your beliefs about what you can achieve or how you can generate leads? Do you believe that ...Read more:>>
- Is Annoying Your Legal Clients Costing You Income?Do you know how and how often you are annoying your clients? Do you know how many procedures and processes are driving your clients to ...Read more:>>
- Is Banning Referral Fees The Answer?I have just returned from the Motor Accident Solicitors Society conference (MASS Training – providers of excellent Legal Training – are one of my clients). ...Read more:>>
- The Most Dangerous Number For Your Solicitors PracticeThere is a number that, if prevalent in your legal practice, could have dire, even fatal, consequences. This number lurks and waits for you to ...Read more:>>
- Will Your Clients Buy Legal Services From Someone Else?In a Gazette article this week (5th November 2009 page 3) 55% of people surveyed in a YouGov pole for Legal Alliance said that they ...Read more:>>
- How Can Hotels Help You To Market Your Legal Practice?The econonomy has changed, clients expectations have changed, have you changed too? I meet some amazing people on my travels from one solicitor practice to another ...Read more:>>
- Twitter, Google and Law Firm MarketingCould Google suddenly have a new challenger? Google is completely dominant in terms of search is it not? It has seemed that way for sometime now, ...Read more:>>
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Why Write A Law Firm Marketing Blog?
When a solicitor is looking for a legal marketing consultant to help them grow their law firm, how do they know who is the best one for their needs?
With so many so called ‘legal marketing specialists’ starting up every month, how do they know who actually knows what it takes to grow a law firm?
Well, one thing you can do is to find their legal marketing blog, have a good look around, see if there are more than a handful of blogs, covering a broad range of law firm marketing topics, not just the one marketing tactic that they know something about, and have a good read.
You might also want to see if they have written an Amazon Best Selling Book, with over 70 reviews, which might also suggest that they take their role seriously.
I certainly do.
I work in partnership with my law firm owner clients to help them grow their law firms.
Many of my clients work with me for years, not weeks or months, solely because I continue to help them navigate the growth of their law firm, helping them not only with their marketing, but also recruitment, staff retention, operations and processes; whatever is required to make their lives easier and their law firm growth to happen more expediently.
I hope that you find this legal marketing blog to be helpful.
I hope that it gives you the confidence to discover more about how I can help you to grow your law firm.
If so, please enter your details below to download my suggested starting point.