Law Firm Marketing Blog
- The Meaningful Conversation Increases Client ConversionThe Meaningful Conversation Method has helped hundreds of solicitors to improve client conversion, turning more new enquiries into client instructions by as much as 75% ...Read more:>>
- Impact Of 2020 Covid Recession On Law Firms / Legal Services Industry UKIt strikes me as I write this that this recession which we are in, which won’t be confirmed for another quarter, could well have the ...Read more:>>
- Solicitors Marketing & Survival Plan During Coronavirus PandemicI know that most solicitors are usually not able to find the time to do all of the marketing that they should do or would ...Read more:>>
- Covid 19 & The Impact On The Legal Services Market UK | CoronavirusThe dreadful Covid 19/ Coronavirus is certainly going to impact greatly on all of us. This article explores my views on what impact it will ...Read more:>>
- How Do Solicitors Find Time To Grow Their Law FirmThe solicitor closed the door to his office on Friday evening. He was frustrated that he hadn’t quite achieved what he set out to do ...Read more:>>
- Quickest Way For Solicitors To Improve Google Ads ResultsQ. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a ...Read more:>>
- How To Improve Google Ads Landing Pages For SolicitorsI said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries. However, ...Read more:>>
- Best Website Design Companies For SolicitorsWhich are the best website design companies for solicitors? This is a look at the website designers who work with solicitors exclusively or carry out ...Read more:>>
- How Do Some Solicitors Grow Their Law Firms Faster Than Others?Would you like to know what separates the solicitors who tick along year on year, doing perfectly fine without ever quite reaching their potential, from ...Read more:>>
- Why Solicitors Must Set Goals And How To Set ThemYou have to have a goal to score – Sir Alan Sugar Sir Alan Sugar, who always reminds me of Nookie the bear (remember that ventriloquist ...Read more:>>
- Why Google Ads Beats Facebook Advertising For Solicitors Hands DownI feel lucky in that I have always been a member of different business mastermind groups. If you haven’t been a member of one or ...Read more:>>
- Serve Don’t Sell Your Legal Services To Grow Your Law FirmI received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at ...Read more:>>
- Jam On Top For Cream Teas And Law Firm MarketingThe rules for a cream tea are very simple: First, you have your scone; halved; Then you add your clotted cream (lots of it); and finally You put ...Read more:>>
- Solicitors Email Marketing Templates & Haynes Car ManualsI remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.Read more:>>
- How Solicitors Can Succeed At Email MarketingTo get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give ...Read more:>>
- A Formula For Writing Solicitors Email Newsletters.I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well. I mention this two-word ...Read more:>>
- How Solicitors Can Easily Sell Lasting Powers Of AttorneyI want to talk to you about handwritten letters. Can you remember the last time you received a handwritten letter? The excitement when you see that ...Read more:>>
- The Shortest Email For Solicitors That Generates New ClientsMy email last week, with just a few simple words, generated over 20 responses. Remember the email: “Are you still looking for more clients?” It is a very ...Read more:>>
- Email Marketing Tips For Solicitors From A HR CompanyI know from many years’ experience that solicitors often struggle to know what they should say to their clients when they send an email. They ...Read more:>>
- Why Do My Website Visitors Not Contact Me About My Legal Services?Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you ...Read more:>>
- When Should Solicitors Start Their Email Marketing Database?Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret ...Read more:>>
- Why Solicitors Should Not Fear Their Competition, Especially With Google Ads.I know that a lot of solicitors become slightly terrified by their competition. I know this because they tell me. They look at their website ...Read more:>>
- If A Financial Planner Can Make Email Marketing Fantastic, Solicitors Can TooOne of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy ...Read more:>>
- How To Ensure That Your Law Firm Clients Do Not Go To Your CompetitorsIt was the worst thing that I could have heard a former client say: “Oh, I’m sorry Nick, I didn’t know that your law firm offered ...Read more:>>
- Email Marketing For Solicitors: one of the four most effective marketing tactics.Have you ever been to a restaurant and the menu has dozens of items for you to choose from for each course? When I see this ...Read more:>>
- Blogging For Solicitors. Don’t Forget To Ask For The Sale!I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now ...Read more:>>
- How Often Should Solicitors Add New Blogs To Their Websites?How often should you blog? How many clients do you want? How serious are you about growing your law firm? How much extra profit would you like to ...Read more:>>
- Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter NamesThe three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently. I will ...Read more:>>
- How Solicitors Can Use Google To Come Up With Article IdeasSometimes we make things much harder than they need to be. I know I do, and from working with hundreds of solicitors over the course ...Read more:>>
- Your clients will tell you how to get more clients like them..Now that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to ...Read more:>>
- Legal Marketing – Your blog also has just ONE JOB to do.One, simple job. When you understand this, writing your blog, the design of your blog and everything else that goes on the pages of your blog ...Read more:>>
- Post it notes and law firm blogsAt first glance, these two things may not seem connected. However, when you remember that post it notes were only created by Dr Spencer Silver when ...Read more:>>
- The Complete Guide To Social Media Marketing For SolicitorsShould you or shouldn’t you use Social Media Marketing to promote your legal services? If you should, which platforms of social media marketing work best ...Read more:>>
- Why Quality Solicitors Hasn’t Been A Raging SuccessThe Big Mac is probably McDonalds best known burger. Remember the song? “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” There’s a ...Read more:>>
- Top Of The Pops in 2018?I have always loved a chart or a table, and about this time each year I like to show you what was top of the ...Read more:>>
- What fat Spiderman can teach you about your law firm…. I’ve just returned from a fantastic weekend in Madrid with my wife, my brother and his wife. On one of the days we found ourselves in ...Read more:>>
- Starting a new Law firm marketing strategy & England Test CricketI am a big England cricket fan. If you know anything about test cricket, you will know that England have been playing woefully in the ...Read more:>>
- Why I Recommend Google Ads Over Facebook Ads For Solicitors Every TimeI am regularly asked by solicitors whether they should undertake Facebook Advertising or Google Ads Advertising. I thought it was time to answer that once ...Read more:>>
- High Street Solicitors Back In Town?It is fair to say that when I started in the law, I think in 1991, it was a little bit different. It seemed a ...Read more:>>
- Double your law firm turnover in 2019If you look back at the last few years you may well find, that despite your best intentions to grow your law firm, it has ...Read more:>>
- 2019 will be the last teen year that you live through….Happy New Year. I want you to make this a great one, so with that in mind, here is something to make you think: 2019 will be ...Read more:>>
- Law Firm Referrals | Referrals For SolicitorsSolicitors Love Referrals. This is a fact. However, I know from experience that not many solicitors have a plan to generate more referrals. In this ...Read more:>>
- Law Firm Marketing – Henry Ford was a very clever manHenry Ford gave us some very good business quotes. This is my second favourite one: “A man who stops advertising to save money is like a man ...Read more:>>
- Solicitors – It’s nearly Christmas, so give up?I have had so many conversations recently with solicitors explaining to me that there is no point doing anything marketing wise at the moment because ...Read more:>>
- Solicitors, first refusal for you – new clients delivered to your inbox (no effort on your part)I have been marketing legal services since 1991. I have been marketing legal services full time running my own business since 2003. In all that time, ...Read more:>>
- The fail safe way to grow your law firmWhen a solicitor comes to see me on my yellow/gold sofa in my office I always ask them a question, the answer to which is ...Read more:>>
- You only need these three things to grow your successful law firm! Below is my opening article from my Marketing4Solicitors magazine which goes out to members in the post 10 times a year. You can read more about ...Read more:>>
- Steer your law firm ship; don’t stoke the fires“I haven’t got time for marketing. I want more clients, but I simply do not have the time I need to set in place marketing ...Read more:>>
- Law Firm Marketing – £10,000 extra fee income per monthMost solicitors, wait, nearly all solicitors, track the wrong numbers. Talking of tracks, if you were managing a schedule for a train, if you wanted your ...Read more:>>
- Legal Marketing Advice That Produces £204,000 Additional Profit Costs Per Annum… I have a free money offer for you. It is a no strings offer and if you accept it you will receive free money every ...Read more:>>
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Why Write A Law Firm Marketing Blog?
When a solicitor is looking for a legal marketing consultant to help them grow their law firm, how do they know who is the best one for their needs?
With so many so called ‘legal marketing specialists’ starting up every month, how do they know who actually knows what it takes to grow a law firm?
Well, one thing you can do is to find their legal marketing blog, have a good look around, see if there are more than a handful of blogs, covering a broad range of law firm marketing topics, not just the one marketing tactic that they know something about, and have a good read.
You might also want to see if they have written an Amazon Best Selling Book, with over 70 reviews, which might also suggest that they take their role seriously.
I certainly do.
I work in partnership with my law firm owner clients to help them grow their law firms.
Many of my clients work with me for years, not weeks or months, solely because I continue to help them navigate the growth of their law firm, helping them not only with their marketing, but also recruitment, staff retention, operations and processes; whatever is required to make their lives easier and their law firm growth to happen more expediently.
I hope that you find this legal marketing blog to be helpful.
I hope that it gives you the confidence to discover more about how I can help you to grow your law firm.
If so, please enter your details below to download my suggested starting point.