Legal Marketing Blog / Law Firm Marketing Blog

Law Firm Marketing Blog

  • Solicitor.
    “Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of ...
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  • 10 Reasons Why Email Marketing Works For Solicitors
    Email marketing is one of the most effective forms of marketing for law firms. In this article I explain why email marketing works so well ...
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  • Your Law Firm Growth Mantra – Chapter 2
    Now this is not a heavy, dull, traditional marketing book with lots of complicated definitions and systems that will mean nothing to you. All these ...
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  • The Law Firm Growth Formula Chapter 1
    This book contains a formula to grow your law firm. It is tried and tested. It works. Or to put it correctly: it works if ...
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  • Tesco Law – Is There Really Any Need To Worry About It?
    With the changes to the legal profession now only a few months away in October 11, the fear factor has always revolved around so called ...
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  • What Successful Solicitors Do To Grow Their Law Firm
    What Is The Difference Between Success And Failure When It Comes To Growing Your Law Firm? One Thing. What Successful Solicitors Do To Grow Their ...
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  • Why Solicitors Should Spend Time Identifying Their Client Sweet Spot
    Where is your client sweet spot? For every solicitor running a law firm this is a really important question; one that they should spend some ...
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  • What Solicitors Need To Do To Grow Their Law Firms This Year
    What do solicitors need to do to grow their law firms substantially? What actions do they need to take to see the growth that they ...
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  • The Minimum Return On Investment From Google Adwords For Solicitors
    What is the number? “Nick, I have been spending £10,000 a month on Google Adwords for six months. When should I expect to generate a Return ...
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  • Solicitors. What Is Your Google Adwords Return On Investment ROI?
    I expect, in fact demand, that every solicitor that I work with knows exactly what their Return On Investment (ROI) in Google Adwords is. Which ...
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  • How Many Barriers Does Your Law Firm Put In Front Of Your Prospects?
    “No, you cannot have a consultation with us about buying our services.” That was the response I received when I was looking for someone to ...
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  • Why Not Being Specific With Your Google Adwords Keywords Is Costly
    If you are using Google Adwords as part of your law firm marketing mix, this video will show you, with an example from my book, ...
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  • Firing My Clients As A Solicitor And Law Firm Marketing Consultant
    Before I became a law firm marketing consultant, I was a solicitor. When I started doing the job of a solicitor, long before I qualified ...
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  • Fishing Where The Fish Are Hungry Is The Best Place For Solicitors To Start
    I have been struggling to find help recently, on two fronts, and what I have learned I believe has a relevance for you and your ...
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  • All Solicitors Are Rich Aren’t They?
    It is funny, is it not, how everyone outside of the legal world believes that solicitors are all insanely rich, but all of us inside ...
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  • When Did You Last Check? Google Adwords Tips For Solicitors
    A quick reminder: one of the quickest ways to attract more visitors at less expense to your website using Google Adwords is to constantly rewrite ...
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  • Optimising Your Google Ads Bid Strategy For Mobile Visitors
    This video shows you how to check that your law firm website is mobile responsive (which is absolutely critical), then why linking your telephone number ...
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  • Solicitors: What Do You Call Them On Your Law Firm Website?
    Potato or Potaato? Tomato or Tomaato? I don’t want to call the whole thing off, but what you call things does matter. We have some very ...
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  • Solicitors Searching For Their Own Advertisements On Google Ads!
    If you are a solicitor running a Google Ads campaign, you must not ever search for your own advertisements. Why? Quite simply, because it will ...
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  • A living eulogy and an offer ending 11pm tonight for solicitors!
    I have been fortunate enough to read two eulogies at funerals in the last couple of years. One for my father, one for my aunt. ...
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  • Feedback For Your Google Adwords Campaign Management Company
    When it comes to Google Adwords, particularly having your Adwords Campaign run for you by an external company, F is the most important word. F is ...
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  • Consultant Solicitor Fee Sharing – What Is The Best Model For Solicitor And Owner?
    What is the right consultant solicitor fee sharing model for both the law firm owner and the consultant solicitor? This article explains my model and ...
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  • Robots, Estate Agents And Law Firm Marketing
    The robots are coming. Will the robots replace estate agents? Will they replace lawyers? IBM’s Watson is already giving legal advice apparently, so what is ...
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  • WordPress For Solicitors | WordPress Website Design For Law Firms
    Should solicitors use Wordpress for their websites, and if yes, how should they do it? This article aims to explain what Wordpress is, how it ...
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  • What Is The Google Adwords Search Term Report And How Often Should You Look At It?
    In my opinion, the Google Adwords Search Term Report is the most important reporting section of Google Adwords barring all others. It is the report ...
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  • Will Your Law Firm Go Up In Flames Or Prosper?
    Your car fuel tank is leaking – what do you do first? If you walk back to your car and see a puddle of liquid beneath ...
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  • If SEO Is Dead, Why Do Solicitors Need A Website For Their Law Firm?
    My last blog post was all about SEO companies trying to sell you their services using spam emailing tactics or cold calling. I questioned that if ...
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  • SEO Is Dead When It Comes To Solicitors Marketing
    The conversation below has been aired in my direction on several occasions recently, so I thought it might be helpful to you. “I keep getting emails ...
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  • What Is Responsible For 95% Of The Success Of Your Law Firm Website?
    What, if you don’t have it, or don’t have enough of it, means that you will never get free visitors to your law firm website? What, ...
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  • How Smart Solicitors Use Questions To Grow Their Law Firms
    My son turning 16 and my daughter off to university in September has got me thinking a lot recently about them. It truly seems like ...
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  • Growing Your Law Firm Turnover With A 90 Day Plan
    What my son’s 16th birthday can teach you about how to grow your law firm turnover with a 90 day business plan. My son Samuel is ...
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  • How Can A Solicitor Increase Turnover By £20,000 In 90 Days
    How can a solicitor generate an additional £20,000 a month in turnover in just 90 days time? Would you like to know the formula that ...
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  • What Alcatraz Can Teach Solicitors About Key Performance Indicators
    I recently visited Alcatraz Prison in San Francisco. Until that point I had, I am pleased to say, never been inside a prison, so to ...
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  • Law Firm For Sale Bedfordshire
    Sole Practitioner, Bedfordshire, wishes to dispose of small non-contentious practice. No staff or office lease obligations. Terms negotiable. Please enter your details if ...
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  • “If you ain’t first, you’re last”? Will Ferrell, Talladega Nights and Solicitors Adwords Campaigns
    Talladega Nights is a film starting Will Ferrell as a racing car driver. In one of the early scenes his errant father comes into the 'tell ...
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  • Never Use A Legal Recruitment Company Again.
    Would you like to know how to recruit solicitors or fee earners whilst never using a legal recruitment company again? I am not normal. I know ...
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  • What Google & Baldrick Can Teach Solicitors About Legal Recruitment
    A recent study of Google’s recruitment policies showed that their standard procedure of promoting their best technical people into management roles was often not the ...
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  • Giving Tasks 100% Of Your Attention Can Lead To The Fast Growth Of Your Law Firm.
    I have a huge pet hate which sends my children scuppering for the back of the settee. Someone only has to mention their commitment to ...
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  • Selling Legal Services And The Dating Game – What You Can Learn To Win More Clients
    There are perhaps more similarities between selling legal services and the dating game than you might first imagine. The crucial point is that these similarities ...
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  • How Do Your Numbers Stack Up In Your Law Firm?
    If you are serious about growing your law firm, you absolutely have to know your crucial numbers; your Key Performance Indicators if you prefer. If ...
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  • Amo, Amas, Amat And Getting The Right Price For Your Legal Services
    If you did Latin at school, as I did, that will immediately take you back to your learning days. It still does me. Portacabin. Check. Tiny ...
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  • Solicitors And Google Analytics – What You Need To Know
    There are certain things that solicitors should be looking at every month inside Google Analytics. I thought everyone knew this, but I was reminded the ...
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  • Why Solicitors Focusing On Billing Targets Is The Wrong Thing To Do!
    I remember from my practising solicitor days that billing targets were the be all and end all. However, I now know that focusing on billing ...
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  • The Number Every Consultant Solicitor Must Know.
    If you are a consultant solicitor, there is one number that you absolutely must know and keep on top of every month. It is different ...
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  • The Fastest Way To Improve A Solicitors Google Adwords Campaign Results
    What is the fastest way to improve a Solicitors Google Adwords Campaign Results? How can you make the same spend go further and generate more ...
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  • Improving Your Landing Pages To Generate More Clients From Your Legal Marketing Spend
    I was on a call the other day with a solicitor. They wanted to know how they could win more new client instructions. The good ...
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  • The growing pains of Adrian Mole and legal newsletters
    Has that title stirred any memories? I found the books excellent when they came out. I was a young boy so they came at the ...
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  • How to make your legal email marketing newsletter better than Amazons.
    Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly ...
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  • The Only Thing That Matters With Your Legal Email Newsletter Now…
    Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. ...
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  • Simple Legal Email Marketing Newsletter Template
    Have you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, ...
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