Legal Marketing Blog / Law Firm Marketing Blog

Law Firm Marketing Blog

  • A Formula For Writing Solicitors Email Newsletters.
    I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well. I mention this two-word ...
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  • How Solicitors Can Easily Sell Lasting Powers Of Attorney
    I want to talk to you about handwritten letters. Can you remember the last time you received a handwritten letter? The excitement when you see that ...
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  • The Shortest Email For Solicitors That Generates New Clients
    My email last week, with just a few simple words, generated over 20 responses. Remember the email: “Are you still looking for more clients?” It is a very ...
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  • Email Marketing Tips For Solicitors From A HR Company
    I know from many years’ experience that solicitors often struggle to know what they should say to their clients when they send an email. They ...
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  • Why Do My Website Visitors Not Contact Me About My Legal Services?
    Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you ...
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  • When Should Solicitors Start Their Email Marketing Database?
    Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret ...
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  • Why Solicitors Should Not Fear Their Competition, Especially With Google Ads.
    I know that a lot of solicitors become slightly terrified by their competition. I know this because they tell me. They look at their website ...
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  • If A Financial Planner Can Make Email Marketing Fantastic, Solicitors Can Too
    One of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy ...
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  • How To Ensure That Your Law Firm Clients Do Not Go To Your Competitors
    It was the worst thing that I could have heard a former client say: “Oh, I’m sorry Nick, I didn’t know that your law firm offered ...
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  • Email Marketing For Solicitors: one of the four most effective marketing tactics.
    Have you ever been to a restaurant and the menu has dozens of items for you to choose from for each course? When I see this ...
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  • Blogging For Solicitors. Don’t Forget To Ask For The Sale!
    I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now ...
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  • How Often Should Solicitors Add New Blogs To Their Websites?
    How often should you blog? How many clients do you want? How serious are you about growing your law firm? How much extra profit would you like to ...
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  • Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter Names
    The three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently. I will ...
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  • How Solicitors Can Use Google To Come Up With Article Ideas
    Sometimes we make things much harder than they need to be. I know I do, and from working with hundreds of solicitors over the course ...
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  • Your clients will tell you how to get more clients like them..
    Now that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to ...
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  • Legal Marketing – Your blog also has just ONE JOB to do.
    One, simple job. When you understand this, writing your blog, the design of your blog and everything else that goes on the pages of your blog ...
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  • Post it notes and law firm blogs
    At first glance, these two things may not seem connected. However, when you remember that post it notes were only created by Dr Spencer Silver when ...
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  • The Complete Guide To Social Media Marketing For Solicitors
    Should you or shouldn’t you use Social Media Marketing to promote your legal services? If you should, which platforms of social media marketing work best ...
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  • Why Quality Solicitors Hasn’t Been A Raging Success
    The Big Mac is probably McDonalds best known burger. Remember the song? “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” There’s a ...
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  • Top Of The Pops in 2018?
    I have always loved a chart or a table, and about this time each year I like to show you what was top of the ...
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  • What fat Spiderman can teach you about your law firm…. 
    I’ve just returned from a fantastic weekend in Madrid with my wife, my brother and his wife. On one of the days we found ourselves in ...
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  • Starting a new Law firm marketing strategy & England Test Cricket
    I am a big England cricket fan. If you know anything about test cricket, you will know that England have been playing woefully in the ...
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  • Why I Recommend Google Ads Over Facebook Ads For Solicitors Every Time
    I am regularly asked by solicitors whether they should undertake Facebook Advertising or Google Ads Advertising. I thought it was time to answer that once ...
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  • High Street Solicitors Back In Town?
    It is fair to say that when I started in the law, I think in 1991, it was a little bit different. It seemed a ...
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  • Double your law firm turnover in 2019
    If you look back at the last few years you may well find, that despite your best intentions to grow your law firm, it has ...
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  • 2019 will be the last teen year that you live through….
    Happy New Year. I want you to make this a great one, so with that in mind, here is something to make you think: 2019 will be ...
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  • Law Firm Referrals | Referrals For Solicitors
    Solicitors Love Referrals. This is a fact. However, I know from experience that not many solicitors have a plan to generate more referrals. In this ...
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  • Law Firm Marketing – Henry Ford was a very clever man
    Henry Ford gave us some very good business quotes.  This is my second favourite one: “A man who stops advertising to save money is like a man ...
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  • Solicitors – It’s nearly Christmas, so give up?
    I have had so many conversations recently with solicitors explaining to me that there is no point doing anything marketing wise at the moment because ...
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  • Solicitors, first refusal for you – new clients delivered to your inbox (no effort on your part)
    I have been marketing legal services since 1991. I have been marketing legal services full time running my own business since 2003. In all that time, ...
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  • The fail safe way to grow your law firm
    When a solicitor comes to see me on my yellow/gold sofa in my office I always ask them a question, the answer to which is ...
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  • You only need these three things to grow your successful law firm! 
    Below is my opening article from my Marketing4Solicitors magazine which goes out to members in the post 10 times a year. You can read more about ...
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  • Steer your law firm ship; don’t stoke the fires
    “I haven’t got time for marketing. I want more clients, but I simply do not have the time I need to set in place marketing ...
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  • Law Firm Marketing – £10,000 extra fee income per month
    Most solicitors, wait, nearly all solicitors, track the wrong numbers. Talking of tracks, if you were managing a schedule for a train, if you wanted your ...
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  • Legal Marketing Advice That Produces £204,000 Additional Profit Costs Per Annum… 
    I have a free money offer for you. It is a no strings offer and if you accept it you will receive free money every ...
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  • The most important number for solicitors to know and to grow!
    I have explained in previous articles that if you want to bill (or your want your fee earner to bill) £10,000 per month, you must ...
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  • The Five Levels Of The Law Firm Growth Ladder
    This is a ‘work in progress’ article which you can watch as it grows. For some time now I have been analysing the different stages ...
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  • What Gold Medal Winning Swimmers Can Teach You About Growing Your Law Firm
    I was listening to the incredible multi Gold medal swimming swimmer Adam Peaty the other day, and he summed up something which I think is ...
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  • Which Parts Of Your Law Firm Marketing Are Working For You?
    This is a belter! I am going to let you see the precise words I found on a taxi website recently when looking for a ...
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  • Why Solicitors Should Not Be Scared Of Marketing Their Law Firms
    I know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into ...
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  • What Stops Most Law Firms From Growing?
    Does Gareth Southgate fill the water bottles for his football team? Does Richard Branson make minor changes to his website? Did Steve Jobs sweep the floor of ...
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  • 7 Marketing Ideas For Solicitors And Law Firm Owners To Win New Clients
    Sometimes solicitors get stuck in a rut. They keep running the same marketing tactics that they have always run. Well, I want to give you ...
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  • Why Solicitors Must Never Reduce Their Prices
    Solicitors must never reduce their prices – ever. I am well aware that pricing is a sensitive issue, especially for many solicitors. On a recent call with ...
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  • Why are solicitors so bad at returning telephone calls from new clients?
    I have been working inside a law firm since 1991 and in my marketing consultancy full time since 2003 so I know what goes on ...
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  • You Can Grow Your Law Firm With Lessons From The England Cricket Team
    You might think that if you want to grow your law firm, there would be very little that the England Cricket team can teach you. ...
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  • Washing The Soles Of Your Feet And Major Law Firm Marketing Mistakes
    I never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making ...
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  • Why I Like Coaching Solicitors To Grow Their Law Firms
    A recently family holiday reminded me why I like coaching solicitors to grow their law firms. In this article I explain why my fear of ...
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  • Which Methods Of Legal Marketing Have You Stopped That You Should Restart?
    Sometimes you need a reminder of something that used to generate new clients for your law firm that you have stopped doing. I guarantee that ...
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  • Why Solicitors Should Not Offer Free Consultations
    Should solicitors offer free consultations? It will help to bring in more work won’t it? Surely it is a good thing? Read on to discover ...
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  • GDPR and why solicitors should not cull their email marketing lists
    There has been so much fear spreading about GDPR recently (mainly from people selling GDPR training) that I wanted to give you something straight from ...
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