Law Firm Marketing Blog
- Never Use A Legal Recruitment Company Again.Would you like to know how to recruit solicitors or fee earners whilst never using a legal recruitment company again? I am not normal. I know ...Read more:>>
- What Google & Baldrick Can Teach Solicitors About Legal RecruitmentA recent study of Google’s recruitment policies showed that their standard procedure of promoting their best technical people into management roles was often not the ...Read more:>>
- Giving Tasks 100% Of Your Attention Can Lead To The Fast Growth Of Your Law Firm.I have a huge pet hate which sends my children scuppering for the back of the settee. Someone only has to mention their commitment to ...Read more:>>
- Selling Legal Services And The Dating Game – What You Can Learn To Win More ClientsThere are perhaps more similarities between selling legal services and the dating game than you might first imagine. The crucial point is that these similarities ...Read more:>>
- How Do Your Numbers Stack Up In Your Law Firm?If you are serious about growing your law firm, you absolutely have to know your crucial numbers; your Key Performance Indicators if you prefer. If ...Read more:>>
- Amo, Amas, Amat And Getting The Right Price For Your Legal ServicesIf you did Latin at school, as I did, that will immediately take you back to your learning days. It still does me. Portacabin. Check. Tiny ...Read more:>>
- Solicitors And Google Analytics – What You Need To KnowThere are certain things that solicitors should be looking at every month inside Google Analytics. I thought everyone knew this, but I was reminded the ...Read more:>>
- Why Solicitors Focusing On Billing Targets Is The Wrong Thing To Do!I remember from my practising solicitor days that billing targets were the be all and end all. However, I now know that focusing on billing ...Read more:>>
- The Number Every Consultant Solicitor Must Know.If you are a consultant solicitor, there is one number that you absolutely must know and keep on top of every month. It is different ...Read more:>>
- How To Improve Google Ads Performance For SolicitorsWhat is the fastest way to improve a Solicitors Google Campaign Results? How can you make the same spend go further and generate more client ...Read more:>>
- Improving Your Landing Pages To Generate More Clients From Your Legal Marketing SpendI was on a call the other day with a solicitor. They wanted to know how they could win more new client instructions. The good ...Read more:>>
- The growing pains of Adrian Mole and legal newslettersHas that title stirred any memories? I found the books excellent when they came out. I was a young boy so they came at the ...Read more:>>
- How to make your legal email marketing newsletter better than Amazons.Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly ...Read more:>>
- The Only Thing That Matters With Your Legal Email Newsletter Now…Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. ...Read more:>>
- Simple Legal Email Marketing Newsletter TemplateHave you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, ...Read more:>>
- How To Start Your Legal Email NewsletterIf you have decided that sending a regular legal email newsletter is a great idea and one which will increase your referrals and recommendations (which ...Read more:>>
- How To Get Clients As A Consultant Solicitor/Consultant Solicitor Marketing GuideIt sounds great doesn’t it? Do the job you love but more for yourself and keep more of the income that you bill than you ...Read more:>>
- Resurrect the Law Firm ‘client for life’! Solicitors Marketing TipsDo you remember how it used to be? You had a client and they were usually a client for life. When they needed a solicitor, they ...Read more:>>
- The Law Firm Growth Formula Book – Finished!I have had a task of epic proportions on my list for far too many months, and yesterday I finished it (2nd March 2017). The feeling ...Read more:>>
- Solicitors. Are Your Fee Earners Fully Occupied?For the end of my daughter's 18th birthday week of celebrations we went to Center Parcs; the newest one at Woburn. It was impressive. I was intrigued ...Read more:>>
- Bad Experiences To Benefit Your Law Firm MarketingAs I mentioned it was my daughter’s 18th last week, and as ever it gave me some valuable reminders for my business (and yours). The steak ...Read more:>>
- Growing Your Law Firm Before It Is Too Late…How on earth did this happen?! Yesterday I was going about my business as usual, then just a few hours later, or so it seems, yesterday ...Read more:>>
- How To Market Legal ServicesIf you are a solicitor and you want to grow your law firm, the core question you may frequently be asking is “How do I ...Read more:>>
- Using Negative Keywords For Your Law Firm Adwords CampaignI am usually such a positive person that this headline “Be more negative for better results” is quite hard for me to write. However, the ...Read more:>>
- Why Designed Legal Newsletters For Solicitors Are A Waste Of TimeI know some solicitors love heavily designed legal newsletters. They like to see their logo emblazoned across the top of it, then lots of pretty ...Read more:>>
- The Invisible Restaurant Proves Solicitors Do Not Need A High StreetSolicitors often ask me if they still need a High Street presence. The simple answer is ‘no’. Absolutely not. What solicitors do need to be ...Read more:>>
- Three or more word Google Adword keywords for solicitors = successI mentioned in my last article that one word keywords such as ‘solicitor’ simply do not work when it comes to Adwords. However, longer search terms ...Read more:>>
- Why “Solicitor” is a really bad search term on Google AdwordsTell me what is wrong with the above search results? Do you think the three advertisers will make a return on their investment from these advertisements? I ...Read more:>>
- The Law Firm Growth Formula Book By Nick Jervis, Solicitor (non-practising)The Law Firm Growth Formula Book The Law Firm Growth Formula Book is the Amazon best selling book which shows a law firm owner, consultant solicitor, ...Read more:>>
- The Law Firm Marketing Roller CoasterThe Law Firm Marketing Roller Coaster is a horrible vehicle to ride, are you on it or have you been on it? Here it is in ...Read more:>>
- Is Your Law Firm Where You Wanted It To Be In 2017?You know where you are. You know where you want to be. Now, be honest with yourself, are you now, at the beginning of 2017, where you ...Read more:>>
- The Most Read Law Firm Marketing Blogs Of 2016It is that time of year again – the end of the year. How on earth it happened I have no idea, but I do ...Read more:>>
- Why Are Some Google Adwords Ads Bigger Than Others For Solicitors?Have you noticed this? Some are just bigger than others. (titter ye not as Frankie Howerd might say). Why is this? Why aren’t they all the ...Read more:>>
- Google Adwords Should Provide A 3:1 Return On Investment Or MoreI have reviewed some really poorly put together Adwords campaigns recently for solicitors. These were all ‘managed’ by agencies but none of them were producing ...Read more:>>
- What Is Stopping Your Law Firm’s Success?How To Ensure Your Law Firms Success If your firm is not exactly where you want it to be right now, I have a question for ...Read more:>>
- With or Without You Law Firm Marketing, AKA U2 Law Firm MarketingWith the end of year fast approaching, when the whole world, or at least half of it, will be away, when should you restart your ...Read more:>>
- Solicitors. You Don’t Know What You Don’t Know With MarketingThe old saying goes that you don’t know what you don’t know. It is true isn’t it? It was brought home to me recently when I finally ...Read more:>>
- Why Do Solicitors Attract Such Low Multiples When Selling Their Law Firms?It genuinely upsets me that often a solicitor who has worked so hard all of their life to build a practice, suddenly finds when trying ...Read more:>>
- The Law Firm Marketing Book For Solicitors.. as it happensThe Law Firm Marketing Book For Solicitors Who is this book for? This book, and the formula contained within it, will work for anyone involved in the ...Read more:>>
- This Will NOT Help Your Law Firm MarketingWhen I was a solicitor, my secretary (who was much more of an assistant really) used to like to test me. (I have to be careful ...Read more:>>
- Sarah Young, Partner, Ridley & Hall Solicitors“Nick showed me how to get 50% more clicks at the same time as saving money every month using Google Adwords. That’s what I call a ...Read more:>>
- The Entrepreneurial Solicitors Struggle To Grow Their Law FirmWhich type of solicitor are you? Which type of solicitor are you in this scenario: Are you the standard solicitor who worked at a law firm for ...Read more:>>
- Why Solicitors Should Spend More Money On AdwordsI mentioned in my last blog post two weeks ago that if you are using Google Adwords to market your law firm and doing it ...Read more:>>
- Where Should Entrepreneurial Solicitors Spend Their Time?My daughter is learning to drive; I have the grey hairs to prove it. She has had some paid for driving lessons and so I felt ...Read more:>>
- I keep being asked this question by solicitorsGoogle Adwords Marketing For Solicitors I keep being asked this question by a lot of solicitors, so I thought you might be asking it too. “Nick, should ...Read more:>>
- The Solicitors Marketing Growth PlanWhere are you now with your practice? Is it hugely successful and producing the income level that you want and crave, or could it do ...Read more:>>
- It Isn’t 10 Times More Marketing Of Your Law Firm That You Need To DoI have one client at the moment who is just making me smile more and more every single time I speak with him because his ...Read more:>>
- Belief In Your Law Firm Growth Plans. Do you have it? England didn’t.When you have a plan and you believe in it completely and utterly you see it through. When you don’t have a plan, or don’t ...Read more:>>
- Law Firm Key Performance Indicators KPIsThe Bank Holiday must be over because it is a beautiful sunny morning today. Doesn’t everything feel so much better when the sun is ...Read more:>>
- Google Adwords Doesn’t Work For SolicitorsIt is true. Google Adwords doesn’t work for solicitors. It makes Google $16 Billion dollars per quarter, but that must just be lucky. There is ...Read more:>>
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Why Write A Law Firm Marketing Blog?
When a solicitor is looking for a legal marketing consultant to help them grow their law firm, how do they know who is the best one for their needs?
With so many so called ‘legal marketing specialists’ starting up every month, how do they know who actually knows what it takes to grow a law firm?
Well, one thing you can do is to find their legal marketing blog, have a good look around, see if there are more than a handful of blogs, covering a broad range of law firm marketing topics, not just the one marketing tactic that they know something about, and have a good read.
You might also want to see if they have written an Amazon Best Selling Book, with over 70 reviews, which might also suggest that they take their role seriously.
I certainly do.
I work in partnership with my law firm owner clients to help them grow their law firms.
Many of my clients work with me for years, not weeks or months, solely because I continue to help them navigate the growth of their law firm, helping them not only with their marketing, but also recruitment, staff retention, operations and processes; whatever is required to make their lives easier and their law firm growth to happen more expediently.
I hope that you find this legal marketing blog to be helpful.
I hope that it gives you the confidence to discover more about how I can help you to grow your law firm.
If so, please enter your details below to download my suggested starting point.