Legal Marketing Blog / Law Firm Marketing Blog

Law Firm Marketing Blog

  • Never Use A Legal Recruitment Company Again.
    Would you like to know how to recruit solicitors or fee earners whilst never using a legal recruitment company again? I am not normal. I know ...
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  • What Google & Baldrick Can Teach Solicitors About Legal Recruitment
    A recent study of Google’s recruitment policies showed that their standard procedure of promoting their best technical people into management roles was often not the ...
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  • Giving Tasks 100% Of Your Attention Can Lead To The Fast Growth Of Your Law Firm.
    I have a huge pet hate which sends my children scuppering for the back of the settee. Someone only has to mention their commitment to ...
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  • Selling Legal Services And The Dating Game – What You Can Learn To Win More Clients
    There are perhaps more similarities between selling legal services and the dating game than you might first imagine. The crucial point is that these similarities ...
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  • How Do Your Numbers Stack Up In Your Law Firm?
    If you are serious about growing your law firm, you absolutely have to know your crucial numbers; your Key Performance Indicators if you prefer. If ...
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  • Amo, Amas, Amat And Getting The Right Price For Your Legal Services
    If you did Latin at school, as I did, that will immediately take you back to your learning days. It still does me. Portacabin. Check. Tiny ...
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  • Solicitors And Google Analytics – What You Need To Know
    There are certain things that solicitors should be looking at every month inside Google Analytics. I thought everyone knew this, but I was reminded the ...
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  • Why Solicitors Focusing On Billing Targets Is The Wrong Thing To Do!
    I remember from my practising solicitor days that billing targets were the be all and end all. However, I now know that focusing on billing ...
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  • The Number Every Consultant Solicitor Must Know.
    If you are a consultant solicitor, there is one number that you absolutely must know and keep on top of every month. It is different ...
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  • How To Improve Google Ads Performance For Solicitors
    What is the fastest way to improve a Solicitors Google Campaign Results? How can you make the same spend go further and generate more client ...
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  • Improving Your Landing Pages To Generate More Clients From Your Legal Marketing Spend
    I was on a call the other day with a solicitor. They wanted to know how they could win more new client instructions. The good ...
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  • The growing pains of Adrian Mole and legal newsletters
    Has that title stirred any memories? I found the books excellent when they came out. I was a young boy so they came at the ...
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  • How to make your legal email marketing newsletter better than Amazons.
    Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly ...
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  • The Only Thing That Matters With Your Legal Email Newsletter Now…
    Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. ...
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  • Simple Legal Email Marketing Newsletter Template
    Have you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, ...
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  • How To Start Your Legal Email Newsletter
    If you have decided that sending a regular legal email newsletter is a great idea and one which will increase your referrals and recommendations (which ...
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  • How To Get Clients As A Consultant Solicitor/Consultant Solicitor Marketing Guide
    It sounds great doesn’t it? Do the job you love but more for yourself and keep more of the income that you bill than you ...
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  • Resurrect the Law Firm ‘client for life’! Solicitors Marketing Tips
    Do you remember how it used to be? You had a client and they were usually a client for life. When they needed a solicitor, they ...
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  • The Law Firm Growth Formula Book – Finished!
    I have had a task of epic proportions on my list for far too many months, and yesterday I finished it (2nd March 2017). The feeling ...
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  • Solicitors. Are Your Fee Earners Fully Occupied?
    For the end of my daughter's 18th birthday week of celebrations we went to Center Parcs; the newest one at Woburn. It was impressive. I was intrigued ...
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  • Bad Experiences To Benefit Your Law Firm Marketing
    As I mentioned it was my daughter’s 18th last week, and as ever it gave me some valuable reminders for my business (and yours). The steak ...
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  • Growing Your Law Firm Before It Is Too Late…
    How on earth did this happen?! Yesterday I was going about my business as usual, then just a few hours later, or so it seems, yesterday ...
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  • How To Market Legal Services
    If you are a solicitor and you want to grow your law firm, the core question you may frequently be asking is “How do I ...
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  • Using Negative Keywords For Your Law Firm Adwords Campaign
    I am usually such a positive person that this headline “Be more negative for better results” is quite hard for me to write. However, the ...
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  • Why Designed Legal Newsletters For Solicitors Are A Waste Of Time
    I know some solicitors love heavily designed legal newsletters. They like to see their logo emblazoned across the top of it, then lots of pretty ...
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  • The Invisible Restaurant Proves Solicitors Do Not Need A High Street
    Solicitors often ask me if they still need a High Street presence. The simple answer is ‘no’. Absolutely not. What solicitors do need to be ...
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  • Three or more word Google Adword keywords for solicitors = success
    I mentioned in my last article that one word keywords such as ‘solicitor’ simply do not work when it comes to Adwords. However, longer search terms ...
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  • Why “Solicitor” is a really bad search term on Google Adwords
    Tell me what is wrong with the above search results? Do you think the three advertisers will make a return on their investment from these advertisements? I ...
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  • The Law Firm Growth Formula Book By Nick Jervis, Solicitor (non-practising)
    The Law Firm Growth Formula Book The Law Firm Growth Formula Book is the Amazon best selling book which shows a law firm owner, consultant solicitor, ...
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  • The Law Firm Marketing Roller Coaster
    The Law Firm Marketing Roller Coaster is a horrible vehicle to ride, are you on it or have you been on it? Here it is in ...
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  • Is Your Law Firm Where You Wanted It To Be In 2017?
    You know where you are. You know where you want to be. Now, be honest with yourself, are you now, at the beginning of 2017, where you ...
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  • The Most Read Law Firm Marketing Blogs Of 2016
    It is that time of year again – the end of the year. How on earth it happened I have no idea, but I do ...
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  • Why Are Some Google Adwords Ads Bigger Than Others For Solicitors?
    Have you noticed this? Some are just bigger than others. (titter ye not as Frankie Howerd might say). Why is this? Why aren’t they all the ...
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  • Google Adwords Should Provide A 3:1 Return On Investment Or More
    I have reviewed some really poorly put together Adwords campaigns recently for solicitors. These were all ‘managed’ by agencies but none of them were producing ...
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  • What Is Stopping Your Law Firm’s Success?
    How To Ensure Your Law Firms Success If your firm is not exactly where you want it to be right now, I have a question for ...
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  • With or Without You Law Firm Marketing, AKA U2 Law Firm Marketing
    With the end of year fast approaching, when the whole world, or at least half of it, will be away, when should you restart your ...
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  • Solicitors. You Don’t Know What You Don’t Know With Marketing
    The old saying goes that you don’t know what you don’t know. It is true isn’t it? It was brought home to me recently when I finally ...
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  • Why Do Solicitors Attract Such Low Multiples When Selling Their Law Firms?
    It genuinely upsets me that often a solicitor who has worked so hard all of their life to build a practice, suddenly finds when trying ...
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  • The Law Firm Marketing Book For Solicitors.. as it happens
    The Law Firm Marketing Book For Solicitors Who is this book for? This book, and the formula contained within it, will work for anyone involved in the ...
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  • This Will NOT Help Your Law Firm Marketing
    When I was a solicitor, my secretary (who was much more of an assistant really) used to like to test me. (I have to be careful ...
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  • Sarah Young, Partner, Ridley & Hall Solicitors
    “Nick showed me how to get 50% more clicks at the same time as saving money every month using Google Adwords. That’s what I call a ...
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  • The Entrepreneurial Solicitors Struggle To Grow Their Law Firm
    Which type of solicitor are you? Which type of solicitor are you in this scenario: Are you the standard solicitor who worked at a law firm for ...
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  • Why Solicitors Should Spend More Money On Adwords
    I mentioned in my last blog post two weeks ago that if you are using Google Adwords to market your law firm and doing it ...
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  • Where Should Entrepreneurial Solicitors Spend Their Time?
    My daughter is learning to drive; I have the grey hairs to prove it. She has had some paid for driving lessons and so I felt ...
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  • I keep being asked this question by solicitors
    Google Adwords Marketing For Solicitors I keep being asked this question by a lot of solicitors, so I thought you might be asking it too. “Nick, should ...
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  • The Solicitors Marketing Growth Plan
    Where are you now with your practice? Is it hugely successful and producing the income level that you want and crave, or could it do ...
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  • It Isn’t 10 Times More Marketing Of Your Law Firm That You Need To Do
    I have one client at the moment who is just making me smile more and more every single time I speak with him because his ...
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  • Belief In Your Law Firm Growth Plans. Do you have it? England didn’t.
    When you have a plan and you believe in it completely and utterly you see it through. When you don’t have a plan, or don’t ...
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  • Law Firm Key Performance Indicators KPIs
    The Bank Holiday must be over because it is a beautiful sunny morning today. Doesn’t everything feel so much better when the sun is ...
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  • Google Adwords Doesn’t Work For Solicitors
    It is true. Google Adwords doesn’t work for solicitors. It makes Google $16 Billion dollars per quarter, but that must just be lucky. There is ...
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Keep up to date with the latest legal marketing tips from a leading UK Legal Marketing Blog and let me show you how to attract clients easily and consistently to your law firm.

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Why Write A Law Firm Marketing Blog?

When a solicitor is looking for a legal marketing consultant to help them grow their law firm, how do they know who is the best one for their needs?

With so many so called ‘legal marketing specialists’ starting up every month, how do they know who actually knows what it takes to grow a law firm?

Well, one thing you can do is to find their legal marketing blog, have a good look around, see if there are more than a handful of blogs, covering a broad range of law firm marketing topics, not just the one marketing tactic that they know something about, and have a good read.

You might also want to see if they have written an Amazon Best Selling Book, with over 70 reviews, which might also suggest that they take their role seriously.

I certainly do.

I work in partnership with my law firm owner clients to help them grow their law firms.

Many of my clients work with me for years, not weeks or months, solely because I continue to help them navigate the growth of their law firm, helping them not only with their marketing, but also recruitment, staff retention, operations and processes; whatever is required to make their lives easier and their law firm growth to happen more expediently.

I hope that you find this legal marketing blog to be helpful.

I hope that it gives you the confidence to discover more about how I can help you to grow your law firm.

If so, please enter your details below to download my suggested starting point.

FREE BOOK: How To Get New Clients For A Law Firm. Click to Download Now!
 

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!