The Law Firm Growth Blog · By Nick Jervis
Grow Your Law Firm.
Grow Your Law Firm.
One Good Idea At A Time.
Practical legal marketing advice for law firm owners and consultant solicitors. Pick a topic, find an answer and put one useful idea to work.
Practical Advice. Personal Experience.Helping law firms grow since 2003.
Your Next Step · Free BookGet More Of The Right Clients.Get Your Free Copy →
A Few Good Places To Start
What Would Help Your Law Firm Today?
Start with one of these practical guides, or explore the full legal marketing article library below.
01 / ATTRACT
Win More Of The Right Clients
The most cost-effective ways to generate a steady flow of new legal enquiries.
02 / BE FOUND
Improve Your Website & SEO
Make it easier for motivated buyers to find your law firm at the right moment.
03 / ACCELERATE
Make Google Ads Work Harder
Learn how to reduce waste and attract more of the cases your firm actually wants.
“Since we’ve been working with Nick, we’ve grown quickly. Now I’ve got eight staff and two offices, and we’ve never been busier.”Paul Doran · Paul Doran Law
Explore The Articles
Find The Advice You Need.
Search by subject or choose the area of law firm growth you want to improve.
- Law Firm SEO And AII want to explore the world of Law Firm SEO and AI in this article, as it is top of many people’s minds. As I type the word AI, I find myself thinking: has any ...Read Article →
- Software ID Member Survey For Marketing4Solicitors MembersLoading…Read Article →
- Talking Calls To Action To Generate More Leads For Your Law FirmWhat are talking calls to action, and why are they so important when it comes to generating more leads for your law firm from your website? Let’s take a look: When your prospect arrives at your ...Read Article →
- Running Law Firm Webinars For Your Clients/ProspectsHot Spot (What is a hot spot not? Duff marketing) The Hot Spot is the place to showcase some good or innovative marketing, to help you to think outside the box for your own benefit. If ...Read Article →
- Pareto’s Law And Law Firm MarketingThe Most Important Question Ever? I have one client at the moment who is just making me smile and smile every single time I speak with him because his firm just keeps going from strength ...Read Article →
- How To Guarantee Law Firm GrowthPick Of The Pops The 5 Mistakes & Myths That Stop Solicitors From Growing Their Practice Pick of the Pops is a simple list to help you pass a stumbling block or to inspire you. This month ...Read Article →
- Growing Law Firm GuideSo, you want to grow your law firm and you want to grow fast. How do you do it? In this ‘Growing Law Firm Guide’ I share with you the fastest way to grow ...Read Article →
- What Stops You From Creating Your Dream Law FirmIf your firm is not exactly where you want it to be right now, I have a question for you, what is stopping you from creating your dream law firm? What Is Stopping You? I have ...Read Article →
- Law Firm Marketing ArteriesWhat are the essential law firm marketing arteries that every solicitor or lawyer should be using to grow their law firm? Most law firms only need two or three of the law firm marketing arteries, ...Read Article →
- The Golden Rules Of Law Firm MarketingLooking to attract more of your ideal clients and grow your law firm the easy way? The Golden Rules Of Law Firm Marketing show you how to do just that, so let’s dive into ...Read Article →
- Best Law Firm Website Design CompaniesWhat do you need to look for when trying to find the ‘Best law firm website design companies’? What are the essential skills they must have, how much should you pay and how do ...Read Article →
- GMB Legal ServicesOne Of The Best Ways For Solicitors To Grow Their Law Firm Is To Make Full Use Of Google My Business (GMB). In this GMB Legal Services Guide I Will Show You How To ...Read Article →
- Marketing For Solicitors – Knowing Your Marketing DNAWhen it comes to Marketing4Solicitors, you must understand your Marketing DNA before spending any of your precious budget. It is important to fully know your Marketing DNA because until you know it and understand ...Read Article →
- How To Land Your Dream Legal Job – Solicitor/Legal Executive/ParalegalHow To Land Your Dream Job As A Solicitor, Legal Executive, Paralegal Or Legal Adviser… Until 2003 I was a solicitor in full time practice. I started my legal career as a trainee legal executive. ...Read Article →
- Blogging For LawyersBlogging For Lawyers / Solicitors – Is It Worth It? Someone suggests that you write a blog to grow your law firm, so you start to consider what is involved. Ideas, research, mapping out the ...Read Article →
- Law Firms SEO: Guide To SEO For Law FirmsIf you want to know more about law firms SEO, see how I took this legal services website from 800 visits per month to 8000 visits per month in 8 months. This guide to ...Read Article →
- Marketing Plan For Business To Business SolicitorsMy marketing plan for business to business solicitors, in its simplest format, to attract their ideal clients consistently, is this: Write articles on your website that answer questions your ideal clients type into Google. For ...Read Article →
- THE Marketing Strategy For Consultant SolicitorsMy marketing strategy for consultant solicitors is this: Have your own website promoting your services, eg Brenda Kelly, part of ABC Solicitors. Add content to this website every single week that answers questions your ideal prospects ...Read Article →
- Fixing The Legal Recruitment Problem For Law FirmsSolicitors are struggling with legal recruitment at the moment. So, how do you go about fixing the legal recruitment problem for law firms? I have been working with law firm owners since 2003 to help ...Read Article →
- Should My Law Firm Leave Quality Solicitors?If your firm is a member of Quality Solicitors, you may well ask this question from time to time, “Should my law firm leave Quality Solicitors?”. In this article, I would like to explain ...Read Article →
- How To Improve Client Conversion For Law Firms (Client Intake)Looking to improve client intake for your law firm? How do you increase client conversions? How do you turn more of your prospects into new clients? Why Client Conversion Fascinates Me As a long term law ...Read Article →
- Google Ads (Ads) For Law Firms – Why Is It So Successful?When it comes to marketing for law firms to attract new clients, not all marketing tactics are created equal. Some are simply more effective (and cost effective) and Google Ads (Google Ads as it ...Read Article →
- Freelance Solicitor UK – Becoming One, Winning Clients.Are you thinking of becoming a freelance solicitor UK? If you do become a freelance solicitor, how do you set about winning clients so that your freelance solicitor business flourishes? Let’s take a look…. My ...Read Article →
- Should My Law Firm Join Review Solicitors Or Similar?If you own a law firm, at some point you will consider the question, “Should my law firm join review solicitors or one of the other review platforms?” As a former solicitor, now non-practising, and ...Read Article →
- Lead Generation For Law Firms UKWhat Are The Most Effective Methods Of Lead Generation For Law Firms UK? Which Marketing Tactics Should Solicitors Use To Attract New Clients Consistently? When it comes to lead generation for law firms, it is ...Read Article →
- Why Live Chat Is Vital On Solicitors WebsitesMy sole purpose in working with solicitors is to make their life easier when it comes to attracting new clients. This is why Live Chat For Solicitors websites is absolutely vital. Quite simply, it ...Read Article →
- Improve Your Law Firm Website Page Loading Speed InstantlyIn this article, I show you how to improve your law firm website page loading speed in around 10 minutes! Website page loading speed is absolutely vital to the success of your law firm website ...Read Article →
- Best Forms Of Marketing For Law Firms | Best Marketing SolicitorsWhich are the best forms of marketing for law firms? Which marketing methods work best for legal businesses and how do you use them to attract more clients to your law firm? Who is this ...Read Article →
- Email Marketing For Solicitors | Email Marketing Law FirmsEverything You Need To Know About Email Marketing For Solicitors Email marketing is one of the most effective forms of marketing for solicitors, and is one of the four arteries from my book The Law ...Read Article →
- Marketing Conveyancing Services | How To Get Conveyancing ClientsFree Marketing Conveyancing Services Guide – Including how to sell conveyancing services for whatever price you choose. The conveyancing market hasn’t changed much in recent years has it? The work simply falls through the door, ...Read Article →
- Personal Injury Leads & Personal Injury ReferralsNeed More Personal Injury Leads Or Claims Company Referrals? If you would like my free personal injury marketing guide, I am happy to provide it to you to help you win more personal injury instructions ...Read Article →
- Probate Marketing | Probate Marketing Letters | How To Get Probate ClientsProbate Marketing Explained – How To Get Probate Clients Whilst some solicitors are struggling to market probate services to generate new clients, others have as many probate clients as they can cope with. Which category ...Read Article →
- How To Get New Clients For A Law FirmDiscover the most cost effective, proven methods for law firms to attract new clients. How do law firms get clients? I know it can be a real challenge. How can you consistently ensure that new ...Read Article →
- Legal Website Design Costs UK | Law Firm Website Design How Much?Costs of Legal Website Design For UK Solicitors What are the average or standard costs of a legal website design for a firm of solicitors in the UK? What are the associated costs of legal ...Read Article →
- Understanding Google Analytics For A Law FirmIf you now know your number (you do, don’t you), then you will now know how many people are finding your website every month. Let’s have a look at what this means by looking at ...Read Article →
- Using Attraction Based Marketing To Attract More Clients“Does my bum look big in this?” From a very early age I was taught by my mother and other women in my family life that the answer was a very firm “NO” whenever this ...Read Article →
- Why Google Ads Is Better Than The Yellow Pages For SolicitorsWe have been making tea and coffee in the Jervis household for the last week or just as in days of yore; by boiling a saucepan on the stove. I have used up several more ...Read Article →
- The Key Principle When Marketing A Law Firm Or Solicitors PracticeI was watching a Mark Wahlberg film the other day with my family when there was an act of violence that lead to someone’s head departing their body. Never one to miss an opportunity to ...Read Article →
- How To Land Your Dream Legal Job As A Solicitor, Legal Executive, Paralegal UK.Are You Looking For A New Dream Legal Job? Are You A Solicitor, Legal Executive (Or Trainee), Paralegal Or Seeking Your First Position In The Law? First, let me start by explaining my background. I ...Read Article →
- Should You Set Up Your Own Law Firm Or Become A Consultant Solicitor?If you have decided that working for someone else is not for you and it is now time to go it alone, the pressing question you have now is no doubt “Should I set ...Read Article →
- Compare Consultant Solicitor Jobs UK | Find Consultant Solicitor JobsThinking of becoming a consultancy solicitor? Would you like to know the range of consultancy positions available, including one paying a remarkable 90% to the consultant with the firm only taking 10%? If you sign ...Read Article →
- Why Live Chat Works So Well For Law FirmsThere has been no “eat out to help out” scheme for the legal profession, so as we are officially now in recession (what a surprise folks), it means you have to work out how ...Read Article →
- Law Firm Marketing Optimisation For New ClientsMatthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him ...Read Article →
- Why Law Firm Receptionists Can Ruin Your Marketing EffortsI don’t hate a lot. I always remember telling my children not to use that word – it is too strong. My other mind blowing advice as a father was telling them to drink more water; ...Read Article →
- Cross Selling Legal Services: Two ways for solicitors to cross sell legal servicesI had my haircut for the first time since lockdown last week. I had it cut twice during lockdown, once when I let my 18 year old son do it, the other time when I ...Read Article →
- Why Solicitors Must Track Their Key Performance Indicators.After ‘outing’ my daughter last week for failing to press her air conditioning button in her car for four years, it’s my turn to admit to a mistake, twice! Since working from home with Covid ...Read Article →
- Google Ads For Solicitors = Pushing The New Clients On ButtonI was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell ...Read Article →
- Get New Clients For Solicitors By Pressing The Google Ads ButtonI was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell ...Read Article →
- How To Tell If Your Law Firm Business Model Is BrokenI have had quite a few chats with solicitors over the years during which I discover that their business model is broken. They don’t use these words, but I soon discover that this is the ...Read Article →
- Solicitors Marketing Badge Of Honour, COLP & COFAI recently completed a Zoom meeting for solicitors (over 200) who are clients and contacts of a very smart chap I know who takes care of compliance for solicitors. Apparently, I am told, COLP and ...Read Article →
- Failure To A Terrorist, And A Law Firm Owner, Is Just A Rehearsal For SuccessHow do you feel about conspiracy theories? I was talking with a solicitor recently about this dreadful pandemic. We were musing over whether it created intentionally in a chemical laboratory for whatever reason or by ...Read Article →
- Why Solicitors Should Not Be Like Their Law Firm CompetitorsHave you seen your competitor’s activity recently? Have you seen all of their new articles added to their website? Have you seen them regularly posting and commenting on posts on LinkedIn? Have you seen that really funny ...Read Article →
- The Meaningful Conversation Increases Client ConversionThe Meaningful Conversation Method has helped hundreds of solicitors to improve client conversion, turning more new enquiries into client instructions by as much as 75% (see the case study below) and completely removing price ...Read Article →
- Impact Of 2020 Covid Recession On Law Firms / Legal Services Industry UKIt strikes me as I write this that this recession which we are in, which won’t be confirmed for another quarter, could well have the biggest impact of any recession on the legal services ...Read Article →
- Solicitors Marketing & Survival Plan During Coronavirus PandemicI know that most solicitors are usually not able to find the time to do all of the marketing that they should do or would like to do. However, Coronavirus/Covid 19 is likely to leave ...Read Article →
- Covid 19 & The Impact On The Legal Services Market UK | CoronavirusThe dreadful Covid 19/ Coronavirus is certainly going to impact greatly on all of us. This article explores my views on what impact it will have on the Legal Services Market Place and what ...Read Article →
- How Do Solicitors Find Time To Grow Their Law FirmThe solicitor closed the door to his office on Friday evening. He was frustrated that he hadn’t quite achieved what he set out to do this week but feels confident that next week will ...Read Article →
- Quickest Way For Solicitors To Improve Google Ads ResultsQ. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a Google Ads campaign for someone, I ask them how ...Read Article →
- How To Improve Google Ads Landing Pages For SolicitorsI said last week that improving your Google Ads website landing pages is one of the first things to do to generate more client enquiries. However, this also applies even if you do not run ...Read Article →
- How Do Some Solicitors Grow Their Law Firms Faster Than Others?Would you like to know what separates the solicitors who tick along year on year, doing perfectly fine without ever quite reaching their potential, from those who seem to grow easily and substantially year ...Read Article →
- Why Solicitors Must Set Goals And How To Set ThemYou have to have a goal to score – Sir Alan Sugar Sir Alan Sugar, who always reminds me of Nookie the bear (remember that ventriloquist doll?), said in his book, and for once I ...Read Article →
- Why Google Ads Beats Facebook Advertising For Solicitors Hands DownI feel lucky in that I have always been a member of different business mastermind groups. If you haven’t been a member of one or are not sure what they are, ultimately a mastermind ...Read Article →
- Serve Don’t Sell Your Legal Services To Grow Your Law FirmI received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at writing, it is what I spend most of my ...Read Article →
- Jam On Top For Cream Teas And Law Firm MarketingThe rules for a cream tea are very simple: First, you have your scone; halved; Then you add your clotted cream (lots of it); and finally You put the jam on top. That’s it. The only way to ...Read Article →
- Solicitors Email Marketing Templates & Haynes Car ManualsI remember my first car very fondly. It was a red Ford Fiesta, registration DPW 788T.Read Article →
- How Solicitors Can Succeed At Email MarketingTo get into the legal world as a trainee legal executive I sent 62 hand written letters to law firms begging for them to give me a chance. On paper I had nothing much to ...Read Article →
- A Formula For Writing Solicitors Email Newsletters.I have a two-word prompt about marketing legal services that all of my members of my Marketing4Solicitors Service* will know very well. I mention this two-word prompt a lot, because it helps my clients to ...Read Article →
- How Solicitors Can Easily Sell Lasting Powers Of AttorneyI want to talk to you about handwritten letters. Can you remember the last time you received a handwritten letter? The excitement when you see that postmark showing where the letter is from and the ...Read Article →
- The Shortest Email For Solicitors That Generates New ClientsMy email last week, with just a few simple words, generated over 20 responses. Remember the email: “Are you still looking for more clients?” It is a very effective email, named the ‘9 word email’ and it ...Read Article →
- Email Marketing Tips For Solicitors From A HR CompanyI know from many years’ experience that solicitors often struggle to know what they should say to their clients when they send an email. They feel it ought to be legal advice related or ...Read Article →
- Why Do My Website Visitors Not Contact Me About My Legal Services?Did you know that in most cases, for every 100 visitors to your website, only one of them will get in touch with you? If you take a moment to think about that, isn’t it ...Read Article →
- When Should Solicitors Start Their Email Marketing Database?Nike are famous for saying “Just do it!”. However, Mark Twain is quoted as saying sometime before this a similar yet longer winded version: “The secret to getting ahead is getting started.” I know that for ...Read Article →
- Why Solicitors Should Not Fear Their Competition, Especially With Google Ads.I know that a lot of solicitors become slightly terrified by their competition. I know this because they tell me. They look at their website and think that the firm must be doing so ...Read Article →
- If A Financial Planner Can Make Email Marketing Fantastic, Solicitors Can TooOne of the biggest objections I am hearing about starting your email marketing is the ‘impossibility’ of making your emails fun, exciting or even worthy of being read. I want to stimulate you to take ...Read Article →
- How To Ensure That Your Law Firm Clients Do Not Go To Your CompetitorsIt was the worst thing that I could have heard a former client say: “Oh, I’m sorry Nick, I didn’t know that your law firm offered that service.” That hurt. Luckily, I had only just taken over ...Read Article →
- Email Marketing For Solicitors: one of the four most effective marketing tactics.Have you ever been to a restaurant and the menu has dozens of items for you to choose from for each course? When I see this two things happen: I am completely overwhelmed by the huge ...Read Article →
- Blogging For Solicitors. Don’t Forget To Ask For The Sale!I was excited! I had been searching for a new service provider to fill a gap in my support team for some time, but now I needed to take action. I am not a huge ...Read Article →
- How Often Should Solicitors Add New Blogs To Their Websites?How often should you blog? How many clients do you want? How serious are you about growing your law firm? How much extra profit would you like to make? Blogging is a bit like buying premium bonds. If you ...Read Article →
- Consultant Fee Sharing, Solicitor Billing Targets & Legal Newsletter NamesThe three blog titles above are my best performing blogs on my website. They bring in the most new prospects to my website; consistently. I will put the links to them at the bottom of ...Read Article →
- How Solicitors Can Use Google To Come Up With Article IdeasSometimes we make things much harder than they need to be. I know I do, and from working with hundreds of solicitors over the course of the last 16 years, I know that they ...Read Article →
- Your clients will tell you how to get more clients like them..Now that you know, from my last blog post, that the sole purpose of your blog is to attract potential clients and encourage them to contact you, how do you come up with ideas ...Read Article →
- Legal Marketing – Your blog also has just ONE JOB to do.One, simple job. When you understand this, writing your blog, the design of your blog and everything else that goes on the pages of your blog become so much easier to decide upon. So, what is ...Read Article →
- Post it notes and law firm blogsAt first glance, these two things may not seem connected. However, when you remember that post it notes were only created by Dr Spencer Silver when he was trying to create a very strong adhesive ...Read Article →
- The Complete Guide To Social Media Marketing For SolicitorsShould you or shouldn’t you use Social Media Marketing to promote your legal services? If you should, which platforms of social media marketing work best for solicitors? Should you invest in paid social media ...Read Article →
- Why Quality Solicitors Hasn’t Been A Raging SuccessThe Big Mac is probably McDonalds best known burger. Remember the song? “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” There’s a formula there. It tells you exactly how to make a ...Read Article →
- Top Of The Pops in 2018?I have always loved a chart or a table, and about this time each year I like to show you what was top of the charts when it came to blogs or articles that ...Read Article →
- What fat Spiderman can teach you about your law firm…. I’ve just returned from a fantastic weekend in Madrid with my wife, my brother and his wife. On one of the days we found ourselves in a beautiful square (Plaza Mayor) which had everything a ...Read Article →
- Starting a new Law firm marketing strategy & England Test CricketI am a big England cricket fan. If you know anything about test cricket, you will know that England have been playing woefully in the current West Indies series. If you don’t know anything ...Read Article →
- Why I Recommend Google Ads Over Facebook Ads For Solicitors Every TimeI am regularly asked by solicitors whether they should undertake Facebook Advertising or Google Ads Advertising. I thought it was time to answer that once and for all in my law firm marketing blog. First, ...Read Article →
- High Street Solicitors Back In Town?It is fair to say that when I started in the law, I think in 1991, it was a little bit different. It seemed a little more relaxed, more fun, easier perhaps. The business ...Read Article →
- Double your law firm turnover in 2019If you look back at the last few years you may well find, that despite your best intentions to grow your law firm, it has pretty much stayed in the same place. If you were ...Read Article →
- 2019 will be the last teen year that you live through….Happy New Year. I want you to make this a great one, so with that in mind, here is something to make you think: 2019 will be the last teen year that you live through…. I am ...Read Article →
- Law Firm Referrals | Referrals For SolicitorsSolicitors Love Referrals. This is a fact. However, I know from experience that not many solicitors have a plan to generate more referrals. In this article I will show you how to generate more ...Read Article →
- Law Firm Marketing – Henry Ford was a very clever manHenry Ford gave us some very good business quotes. This is my second favourite one: “A man who stops advertising to save money is like a man who stops a clock to save time.” I run a ...Read Article →
- Solicitors – It’s nearly Christmas, so give up?I have had so many conversations recently with solicitors explaining to me that there is no point doing anything marketing wise at the moment because it is close to Christmas and the world is ...Read Article →
- Solicitors, first refusal for you – new clients delivered to your inbox (no effort on your part)I have been marketing legal services since 1991. I have been marketing legal services full time running my own business since 2003. In all that time, one of the things that I am consistently asked ...Read Article →
- The fail safe way to grow your law firmWhen a solicitor comes to see me on my yellow/gold sofa in my office I always ask them a question, the answer to which is incredibly telling to me. Bear in mind that the solicitor ...Read Article →
- You only need these three things to grow your successful law firm! Below is my opening article from my Marketing4Solicitors magazine which goes out to members in the post 10 times a year. You can read more about Marketing4Solicitors here: https://www.marketing4solicitors.co.uk/ How is your year going? Where are ...Read Article →
- Steer your law firm ship; don’t stoke the fires“I haven’t got time for marketing. I want more clients, but I simply do not have the time I need to set in place marketing activities to generate the extra clients.” This is a lie. ...Read Article →
- Law Firm Marketing – £10,000 extra fee income per monthMost solicitors, wait, nearly all solicitors, track the wrong numbers. Talking of tracks, if you were managing a schedule for a train, if you wanted your train to arrive at a station would you leave ...Read Article →
- Legal Marketing Advice That Produces £204,000 Additional Profit Costs Per Annum… I have a free money offer for you. It is a no strings offer and if you accept it you will receive free money every month for the remainder of your time in legal ...Read Article →
- The most important number for solicitors to know and to grow!I have explained in previous articles that if you want to bill (or your want your fee earner to bill) £10,000 per month, you must know how many files you need to open each ...Read Article →
- The Five Levels Of The Law Firm Growth LadderThis is a ‘work in progress’ article which you can watch as it grows. For some time now I have been analysing the different stages of law firm growth. I have noticed certain commonalities ...Read Article →
- What Gold Medal Winning Swimmers Can Teach You About Growing Your Law FirmI was listening to the incredible multi Gold medal swimming swimmer Adam Peaty the other day, and he summed up something which I think is worth mentioning to you. To be the best swimmer and ...Read Article →
- Which Parts Of Your Law Firm Marketing Are Working For You?This is a belter! I am going to let you see the precise words I found on a taxi website recently when looking for a lift home, then explain the story behind it which ...Read Article →
- Why Solicitors Should Not Be Scared Of Marketing Their Law FirmsI know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into a blind sweat or panic. Solicitors should not be ...Read Article →
- What Stops Most Law Firms From Growing?Does Gareth Southgate fill the water bottles for his football team? Does Richard Branson make minor changes to his website? Did Steve Jobs sweep the floor of the Apple offices? Does any business owner of a hugely ...Read Article →
- 7 Marketing Ideas For Solicitors And Law Firm Owners To Win New ClientsSometimes solicitors get stuck in a rut. They keep running the same marketing tactics that they have always run. Well, I want to give you some other things to think about to break you ...Read Article →
- Why Solicitors Must Never Reduce Their PricesSolicitors must never reduce their prices – ever. I am well aware that pricing is a sensitive issue, especially for many solicitors. On a recent call with one of my Google Ads clients we were discussing ...Read Article →
- Why are solicitors so bad at returning telephone calls from new clients?I have been working inside a law firm since 1991 and in my marketing consultancy full time since 2003 so I know what goes on inside a law firm pretty well. However, I am ...Read Article →
- You Can Grow Your Law Firm With Lessons From The England Cricket TeamYou might think that if you want to grow your law firm, there would be very little that the England Cricket team can teach you. However, you would be wrong. Let this article explain ...Read Article →
- Washing The Soles Of Your Feet And Major Law Firm Marketing MistakesI never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making a major law firm marketing mistake, however, it did! ...Read Article →
- Why I Like Coaching Solicitors To Grow Their Law FirmsA recently family holiday reminded me why I like coaching solicitors to grow their law firms. In this article I explain why my fear of heights reminded me why I do what I do. I ...Read Article →
- Which Methods Of Legal Marketing Have You Stopped That You Should Restart?Sometimes you need a reminder of something that used to generate new clients for your law firm that you have stopped doing. I guarantee that there will be some form of legal marketing that ...Read Article →
- Why Solicitors Should Not Offer Free ConsultationsShould solicitors offer free consultations? It will help to bring in more work won’t it? Surely it is a good thing? Read on to discover why solicitors should not offer free consultations. There is simply ...Read Article →
- GDPR and why solicitors should not cull their email marketing listsThere has been so much fear spreading about GDPR recently (mainly from people selling GDPR training) that I wanted to give you something straight from the horse’s mouth. In this case, the horse is the ...Read Article →
- Solicitor.“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took ...Read Article →
- 10 Reasons Why Email Marketing Works For SolicitorsEmail marketing is one of the most effective forms of marketing for law firms. In this article I explain why email marketing works so well for solicitors. If you are not yet doing it, ...Read Article →
- Your Law Firm Growth Mantra – Chapter 2Now this is not a heavy, dull, traditional marketing book with lots of complicated definitions and systems that will mean nothing to you. All these types of textbooks are dry, dull and mostly irrelevant ...Read Article →
- The Law Firm Growth Formula Chapter 1This book contains a formula to grow your law firm. It is tried and tested. It works. Or to put it correctly: it works if you work it. If you are absolutely committed to ...Read Article →
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Why This Blog Exists
Legal Marketing Advice From Someone Who Has Done The Work.
When a solicitor is looking for a legal marketing consultant, how do they know who genuinely understands what it takes to grow a law firm?
I was a practising solicitor before establishing Samson Consulting in 2003. Since then, I have worked full-time with legal services businesses and managed substantial annual advertising spend across a wide range of practice areas.
This legal marketing blog lets you see how I think, the strategies I use and the practical changes that can make your law firm easier—and more profitable—to run.
Start With One Useful Idea.
You do not need 100 new marketing tactics. You need the right next action, measured properly, improved and repeated.
Frequently Asked Questions
About The Legal Marketing Blog.
What Topics Do You Cover?
Winning clients, Google Ads, SEO, websites, email marketing, conversion, growth strategy and the practical business issues that affect law firms.
Who Writes The Articles?
I do. The articles reflect my own experience as a former solicitor and full-time law firm marketing consultant since 2003.
How Often Is It Updated?
I add new advice regularly, particularly when I see a useful marketing lesson, recurring problem or new opportunity for law firms.
Can I Use The Advice In My Firm?
Absolutely. If you would like help applying it, call 0117 290 8555 or make a free enquiry.