Are you giving your clients what they don’t even know they want?

There are many examples where businesses have changed or modified their product or service and suddenly hugely increased the success of their business. I recently used a different brand of toothpaste. I had to unscrew the plastic lid. I have been using a flip up lid for as long as I can remember and suddenly … Read more

Climate Change And Solicitors Marketing

There is an enormous ongoing debate about climate change and our use of energy. Whilst I am no expert on this subject (clearly), if you accept the argument that we are consuming too much energy for our planet to be sustained as it is, we have to do something about it. The Governments current answer … Read more

Is Your Legal Practice Growth Limited By Your Beliefs?

Are you limiting the growth of your practice by your beliefs about what you can achieve or how you can generate leads? Do you believe that you can only grow to be ‘so big’, or only service ‘so many clients’ or that you might as well give up because ‘deregulation is the end of the … Read more

Is Annoying Your Legal Clients Costing You Income?

Do you know how and how often you are annoying your clients? Do you know how many procedures and processes are driving your clients to distraction? I am not talking about the huge things here either, but the everyday gripes and grievances that test your clients’ patience. If you do not find out what these … Read more

Is Banning Referral Fees The Answer?

I have just returned from the Motor Accident Solicitors Society conference (MASS Training – providers of excellent Legal Training – are one of my clients). The society consists of personal injury solicitors, so obviously one of the constants at each year’s conference is the discussion about Referral Fees and whether they should be banned. This … Read more

The Most Dangerous Number For Your Solicitors Practice

There is a number that, if prevalent in your legal practice, could have dire, even fatal, consequences. This number lurks and waits for you to start relying on it. It watches you toiling away to look after your clients and sees if you are going to challenge it, or whether you are simply going to … Read more

Will Your Clients Buy Legal Services From Someone Else?

In a Gazette article this week (5th November 2009 page 3) 55% of people surveyed in a YouGov pole for Legal Alliance said that they would buy legal services from non-legal brands. This figure alone is bad enough, but when you look at another figure in the report it is perhaps even more frightening. Of … Read more

How Can Hotels Help You To Market Your Legal Practice?

The econonomy has changed, clients expectations have changed, have you changed too? I meet some amazing people on my travels from one solicitor practice to another many times a month. Some solicitors really understand that the legal market place has changed dramatically and will always continue to do so. They embrace new opportunities to communicate … Read more

Twitter, Google and Law Firm Marketing

Could Google suddenly have a new challenger? Google is completely dominant in terms of search is it not? It has seemed that way for sometime now, although my view has always been that at some point “niche search” engines will come and take away small chunks of supremacy at a time. I had a live … Read more